Showing titles in Forecasting & Strategic Planning

Geopolitical Alpha – An Investment Framework for Predicting the Future provides listeners with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author, investment strategist, and geopolitical analyst Marko Papic, the book applies a novel framework for making sense of the cacophony of geopolitical risks with the eye towards generating investment-relevant insights.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing.

Agile Project Management For Dummies introduces you to the planning and execution approaches that can help you complete projects more quickly, with higher quality and using fewer resources. For companies in any industry―not just software development―agile project management reduces waste and increases transparency, while addressing customers' ever-changing requirements. You'll learn all the important terms, tools, and concepts, so you can infuse agility into your projects right away.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

Finally, a practical, realistic plan to rescue, preserve and enhance nature. This is an economist's approach to environmentalism, including a summary of Britain's green assets, a look towards possible futures and an achievable 25-year plan to a green and prosperous world. News about Britain’s wildlife and ecosystems tends to be grim. In Green and Prosperous Land, Dieter Helm, a member of the Department of Food and Rural Affairs (DEFRA) and advisor to the government, shares a radical but tangible plan for positive change.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

This book guides listeners through best practices around planning, designing, building, and implementing a design system, with insights and first-hand experiences from lead designers at Shopify, Google, Apple, Twitter, and LinkedIn.

Amazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated and strategic. Thomas Edison believed, 'I have not failed. I've just found 10,000 ways that won't work', and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

As the world navigates the rapid and disruptive effects of AI, climate change, and geopolitical conflicts, the world of work, too, needs to change. Jobs are giving way to skills as the currency of work to ensure a more agile, resilient, and flexible enterprise that cannot just respond but must thrive in the face of these challenges. This pivot from jobs to skills will require us to rethink everything we know about work.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best-create physical products-with what digitals do best-use algorithms and AI to parse expansive, interconnected datasets-to make strategic connections that would otherwise be impossible.

To succeed in this world, you need to change your perspective on competition, growth, and leadership. Strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases.

David Rowan travels the globe in search of the most exciting and pioneering start-ups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley.

Knowing the concepts of management accounting can have a very positive impact on your business. Through management accounting, you can create forecasts for the future, make smart buying decisions, analyze the rate of return on an investment and much more. Management accountants do a lot when it comes to the management aspect of running a business. Perhaps you are a management accountant, thinking of becoming one, or will be hiring someone who is proficient in the field. If so, this book is for you.

Don’t let your company run off the rails. If your organization is beset by competing deadlines, inexpert strategies, and missed milestones, it’s time to invest in your own business conductor: A program management office. In this essential field guide to building, staffing, and running a top-notch PMO, software industry executive and program management specialist Paula Dieli shares essential tools, insights, and real-life case studies from major companies such as Zendesk, Adobe, and Macromedia.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Your company needs you to lead. Your family needs you to lead. The world needs you to lead. So how do you lead when unforeseen circumstances come along and rip the rug out from under you? It’s simple. You adapt. In this 10th Anniversary Edition of Adapt or Die, Rick speaks from experience to explore the needs of corporate leaders with more specificity than ever, with a brand-new look at how individuals and companies alike can better adapt in a post-pandemic world - and how each of us can fearlessly prepare for whatever comes next.

Is your healthcare organization spending too much time on strategy—with too little to show for it? If you read (or listen to) nothing else on strategy, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.