• xyz

  • May 6 2025
  • Length: 1 hr and 8 mins
  • Podcast
  • Summary

  • "The best salespeople don't need to talk about their successes - they focus on what went wrong and how to improve. At Joist AI, we don't want to hear about past wins, only lessons learned."

    In today's episode of Bricks and Bytes, We had Anton Marinovich from Joist AI and he shared his construction tech go-to-market journey from my father's masonry business to leading sales at Contentful, HoloBuilder, and now Joist AI.

    Tune in to find out about:

    ✅ Why matching your product to workflows is crucial in construction tech

    ✅ How simplicity in sales compensation drives the right behaviors

    ✅ Why grit and consistency separate average salespeople from top performers

    ✅ The importance of transparency in building trust with construction clients

    Listen now on Spotify to hear insights on building effective go-to-market strategies in construction tech!



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