Episodes

  • Boosting Visibility: Using Awards and Books to Grow Your Brand

    Boosting Visibility: Using Awards and Books to Grow Your Brand
    Jan 13 2025
    In this episode of the Your Dream Business Podcast, the wonderful Sophie Milliken, MBE, the founder and CEO of Moja, is chatting about the importance of getting noticed through awards and writing books. Something that makes many people uncomfortable, we discuss why winning awards matter and the common mistakes to watch out for when you are nominated for an award. Sophie also talks about how writing a book can help boost your business's visibility. Plus, we share tips on how to tell if an award is legit or a scam, and how to make your submissions stand out. If you're a course creator, coach, or membership owner looking to grow your brand, this episode is full of useful advice and strategies. KEY TAKEAWAYS COVERED IN THE PODCAST
    • The Power of Awards – Winning awards can significantly boost your business’s visibility, but it’s important to submit thoughtfully and avoid common mistakes like submitting for the wrong categories or ignoring the submission guidelines.

    • Writing a Book for Business Growth – Writing a book can be an excellent way to increase your visibility and credibility, positioning you as an expert in your field while attracting new opportunities.

    • Spotting Legitimate Awards – Not all awards are created equal. It’s crucial to be able to differentiate between genuine awards that will add value to your business and those that are simply out to make money off unsuspecting participants.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Sophie Milliken on Instagram or LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Have you ever thought about going for an award or been put up for award and didn't get it? Do you wonder whether it's worth the effort because sometimes we have to go to a fair bit of effort in terms of putting a submission in and...
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    45 mins
  • 2025 Goal Setting for Success: A Step-by-Step Guide

    2025 Goal Setting for Success: A Step-by-Step Guide
    Jan 6 2025
    In part two of my review and plan series, I provide a step-by-step guide to setting goals and creating a marketing plan for the year ahead. I’ll guide you through the importance of reviewing past performance, setting SMART goals, and breaking them down into actionable steps. I also cover the significance of creating a consistent content calendar and leveraging various marketing channels to reach your target audience in 2025. KEY TAKEAWAYS COVERED IN THE PODCAST
    1. Set Clear and Achievable Goals: Define specific, measurable, achievable, relevant, and time-bound goals for the year.
    2. Create a Detailed Marketing Plan: Develop a comprehensive marketing plan that outlines your content strategy, social media plan, email marketing campaigns, and other promotional activities.
    3. Prioritize Consistency: Consistency is key to building a successful online business. Create a realistic content schedule and stick to it.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript There is a reason why some of the most successful business owners in the world goal set. That reason? Because it works. Because having a direction that you are going in is so powerful. Not only does it give you something to aim for, but it also really helps to keep you focused. One of the things that business owners struggle with, and I'm sure you have too at some point, is the shiny object syndrome. It's so easy to get distracted by other things, to think, oh, that's the thing I should be doing, or that's the direction I should be going in. But when you have a clear, set path that you are heading down, and it's one that aligns with you, and it's one that you want so much, it is going to help you stay focused, stay on track, stay on goal, and keep you motivated throughout the whole year. And that's what I'm teaching you to do in today's episode of the podcast. Hello and welcome back to another episode of the Your
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    18 mins
  • Redefining Success: Balancing Business and Motherhood with Nicky Elliott

    Redefining Success: Balancing Business and Motherhood with Nicky Elliott
    Dec 30 2024
    In this episode of the Your Dream Business Podcast, I’m having a very candid and meaningful discussion with my guest Nicky Elliott, a female entrepreneur and founder of the Wilder Collective. We delve into themes such as the personal definition of success, the influence of societal expectations, and the challenges of balancing business with motherhood. This episode highlights the importance of flexibility, changing perspectives, and the evolving concept of success, with both of us sharing personal anecdotes and practical insights for female business owners navigating similar journeys. KEY TAKEAWAYS COVERED IN THE PODCAST
    • Redefining Success: Success isn’t a one-size-fits-all concept. It’s important to define it on your own terms, rather than let societal expectations dictate your path.

    • The Importance of Flexibility: Being adaptable and open to changing perspectives is crucial for both personal and professional growth, especially when balancing business and family life.

    • Support for Female Entrepreneurs: Sharing personal stories and experiences helps create a sense of community and provides valuable insights for women navigating the challenges of running a business while juggling other responsibilities.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Nicky Elliott on Instagram or Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: What does success mean to you and how do you define it? Have you been in the trap that I have where you've looked at someone else's version of success and measured yourself against it and then felt really rubbish because you hadn't quite hit the mark or the bar that they set and is it okay to change your mind to define success as one thing and then to change your mind to another thing and how do you get so clear on what it is that you want, that you are so bloody...
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    48 mins
  • 2024 Wrap-Up: Reflect, Learn, and Plan for 2025

    2024 Wrap-Up: Reflect, Learn, and Plan for 2025
    Dec 23 2024
    In this solo episode of 'Your Dream Business Podcast’, I’m guiding you through a year-end review process to reflect on 2024 and prepare for 2025. As part one of a two-part series, I reveal the questions I use with my clients to evaluate their current year, laying the groundwork for future planning. I’m also sharing the importance of tracking sales, expenses, and marketing efforts, and learning from both successes and setbacks. PLUS there’s a free workbook to assist you in this evaluative process. KEY TAKEAWAYS COVERED IN THE PODCAST
    • Reflect on the Year: It's important to review your sales, expenses, and marketing efforts to understand what worked well and where you can improve. Both successes and setbacks offer valuable lessons.

    • Plan for the Future: Use your reflections from 2024 to set clear goals and create a strategy for 2025. This will help guide your decisions and focus your efforts for the year ahead.

    • Use Tools to Stay Organized: My free workbook will assist in your year-end review process, making it easier to track your progress and plan for the future.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
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    13 mins
  • Start-up to Scale-up with Channel 4 Ventures: Shaping the Future of Diverse Businesses and Empowering Entrepreneurs with Vinay Solanki

    Start-up to Scale-up with Channel 4 Ventures: Shaping the Future of Diverse Businesses and Empowering Entrepreneurs with Vinay Solanki
    Dec 20 2024
    In this final episode of my special Channel 4 Ventures series, I interviewed Vinay Solanki, the founder of Channel 4 Ventures. He explains their role in supporting diverse businesses through media for equity investments, with a focus on fostering innovation and inclusivity. Vinay shares his personal journey and the challenges of creating opportunities for underrepresented entrepreneurs. We also discussed the importance of providing access and support to boost new products and services, especially those that address real-world challenges. It’s an amazing episode full of content for entrepreneurs, start-up founders, and anyone interested in the intersection of media investment and social impact. KEY TAKEAWAYS COVERED IN THE PODCAST
    • The Power of Media for Equity: Channel 4 Ventures uses media investments to support diverse businesses, helping them grow by providing resources and visibility to entrepreneurs who might otherwise struggle to get noticed.

    • Fostering Inclusivity and Innovation: By focusing on underrepresented entrepreneurs, Vinay Solanki emphasises the importance of innovation that addresses real-world problems while ensuring inclusivity in the business world.

    • Creating Opportunities for Growth: Access and support are crucial for new products and services to thrive, especially those that tackle social challenges. The right backing can help turn ideas into impactful businesses.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Vinay Solanki on LinkedIn Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Welcome to the Your Dream Business Podcast. I'm your host, Therese Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that...
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    34 mins
  • Start-up to Scale-up with Channel 4 Ventures: Overcoming the Challenges of being an Underrepresented Founder with Grace Ubawuchi

    Start-up to Scale-up with Channel 4 Ventures: Overcoming the Challenges of being an Underrepresented Founder with Grace Ubawuchi
    Dec 19 2024
    Grace Ubawuchi is the trailblazing founder and CEO of the award-winning cocktail brand Xin and Voltaire. Grace shares her inspiring journey of creating a disruptive offering in the food and beverage industry, leveraging her youthful fearlessness and problem-solving mindset to over come the challenges of being an underrepresented founder. Grace shares her approach to securing investment, demonstrating how persistence and creativity can open doors for entrepreneurs. It is a must-listen for any aspiring entrepreneur. KEY TAKEAWAYS COVERED IN THE PODCAST
    • Innovative Problem-Solving in Business: Grace’s journey highlights the importance of a bold, problem-solving mindset in driving innovation and disruption, particularly in traditional industries like food and beverage.

    • Effective Investment Strategies: Grace shares valuable insights on securing investment, including her successful cold email strategies, demonstrating how persistence and creativity can open doors for entrepreneurs.

    • Challenges Faced by Underrepresented Founders: The conversation sheds light on the unique challenges faced by underrepresented founders, emphasising the need for more inclusive support and opportunities in the business world.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Grace Ubawuchi on Linkedin, Instagram Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
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    30 mins
  • Start-up to Scale-up with Channel 4 Ventures: Empowering Underrepresented Entrepreneurs with Tom Adeyoola

    Start-up to Scale-up with Channel 4 Ventures: Empowering Underrepresented Entrepreneurs with Tom Adeyoola
    Dec 18 2024
    In the third episode of the Channel 4 Ventures series, I interview Tom Adeyoola, an entrepreneur and co-founder of Extended Ventures. We discuss his journey through the creative industries and his experiences in raising investments for his startup, Metail, where he secured £25 million. Our conversation delves into the challenges underrepresented founders face in sourcing investment, the emotional nature of early-stage funding decisions, and the importance of expanding the funnel to include diverse founders. This episode is ideal for course creators, membership owners, coaches, and anyone interested in understanding the dynamics of business investments. KEY TAKEAWAYS COVERED IN THE PODCAST
    • Challenges for Underrepresented Founders: Tom Adeyula discusses the unique struggles faced by underrepresented founders when sourcing investment and emphasizes the need for greater inclusivity in the funding process.

    • Emotional Nature of Early-Stage Funding: The conversation highlights how emotional factors often play a role in early-stage funding decisions, shedding light on the complexities that entrepreneurs face when seeking investment.

    • The Importance of Diversity in Business: Expanding the investment funnel to include diverse founders is key to creating more opportunities and fostering innovation in the business world. Tom emphasises the value of supporting a broader range of entrepreneurs.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Tom on Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello, and welcome back to this special series of the Your Dream Business podcast, where we are teaming up with Charmful Ventures I'm bringing you some phenomenal business owners [00:01:00] talking all about not only how did they create their businesses, but also what experience they've had in getting investment for their own businesses and the journey that they've gone on. Today, I am interviewing Tom. Tom is an...
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    31 mins
  • Start-up to Scale-up with Channel 4 Ventures: Gender Equality + The Power of Resilience with Sam White

    Start-up to Scale-up with Channel 4 Ventures: Gender Equality + The Power of Resilience with Sam White
    Dec 17 2024
    In this episode, I interviewed the brilliant Sam White, founder and CEO of Stella Insurance. We discussed Sam's journey into creating a female-centric motor insurance business, her challenges as a woman in a male-dominated industry, the difficulties in raising investment, and her unique approach to resilient entrepreneurship. Sam shares her experiences of starting her first company at 24, her struggles with financial institutions, and the innovative solutions she employed, including a media for equity deal. We also talk about gender disparity in business funding and highlight the importance of supporting diverse entrepreneurs. KEY TAKEAWAYS COVERED IN THE PODCAST
    1. Resilience in the Face of Adversity: Sam White’s journey highlights the importance of resilience when facing challenges in a male-dominated industry. Her ability to overcome setbacks, including struggles with financial institutions and investment, showcases how perseverance is key to entrepreneurial success.
    2. Creative Funding Solutions: Sam’s use of a media-for-equity deal exemplifies innovative ways to secure funding when traditional avenues seem out of reach. This approach demonstrates the value of thinking outside the box and leveraging unconventional strategies to grow a business.
    3. Championing Diversity in Entrepreneurship: The episode sheds light on the gender disparity in business funding and emphasises the importance of supporting diverse entrepreneurs, and how empowering women in business can lead to impactful change in industries that need a fresh perspective.

    If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Sam White on Instagram, Linkedin Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa:Hello and welcome back to the Dream Business Podcast. This is episode 378, but it is number two in this special series that I'm doing with Channel 4 Ventures. [00:01:00] The first...
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    31 mins