How to make great advertising? We are joined by a worldwide expert to answer that question. Shaun Dix is the global leader for creative excellence at Ipsos. Based in Hamburg, Germany Shaun' teams around the world work with brands and ad agencies in the pursuit of breakthrough advertising. Shaun provides some really interesting examples from around the world. He fulfilled our goal to never stop learning.

This may be the most fun You Did What!? episode ever. Riley's enthusiasm is infectious. And why not - she has an incredibly interesting marketing job - driving the Oscar Mayer Wienermobile all over the northeast region of the US - putting smiles on thousands of faces. She talks about how she got the gig, how she trained and how she engages with fans.

We welcome Min Mei Buck as our newest YDW!? team member!

Bogg Bags are a hit!

Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans.

No political ads on Amazon, Thursday Night Football broadcast - thank you!

Doritos brings back crowd-sourced ads for the Super Bowl.

AI reviving dead celebs voices for ads, movies?

Spending more time at home?

Vermont man looks for love and fame with billboard ads in Philly and Texas.

YDW!? team wins Thursday trivia night at Urban Village!

Jim's marketing reunion.