• You Did What! - Sheri, Jim & Min - 2/18/25

  • Feb 25 2025
  • Length: 26 mins
  • Podcast

You Did What! - Sheri, Jim & Min - 2/18/25

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  • Summary

  • With the nova of Super Bowl ads fading, the home team fields a range of Marketing topics including:

    • Brands using Influencers for new product introductions, ala Cera Ve hair care
    • Coke enters the alt beverage segment to compete with Poppi and OlliPop
    • Starbucks cuts 30% of their sku's, to improve the customer and barista experience
    • Barnes & Noble embraces TikTok's BookTok to drive book sales and expand brick & mortar bookstores!
    • Super Apps - eyeing the success of super apps in Asia, US brands are looking to expand consumer usage of their apps to new categories - Airbnb, Uber, DoorDash, Amazon Prime
    • Walmart buys the Dawn of the Dead shopping mall
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