Let’s be real: posting on social media alone isn’t enough to grow your coaching business and consistently get clients.

Sure, there are a few magical unicorns out there who seem to build thriving businesses just from showing up online…

But in my 10+ years of mentoring coaches, I’ve never actually met one in real life.

And if you’re reading this, I’m guessing that constantly posting on social media feels more draining than energizing—maybe even makes you want to run and hide behind a tree.

Here’s what I do know to be true:
There’s no one-size-fits-all marketing strategy. What works for you has to align with your personality, your strengths, and your values.

No two coaches build their businesses the same way—and that makes perfect sense.
We all have different ideal clients, skills, experiences, and ways we naturally connect.

That’s why it’s essential to find a marketing approach that feels authentic—something you actually enjoy doing.

Because when you do, you start to align with the right opportunities, people, and clients.

Everything feels easier… more flowy… more fun.

That’s exactly what happened for Vika.

At first, she thought she had to grow her business on social media—even though it felt completely unnatural.

But the moment she started tapping into her local network and following what felt exciting, the game changed.

She found aligned partnerships and opportunities that helped her grow her business without relying on social media.

Vika also shares what it’s been like building her business while navigating ADHD—something so many people (especially women) are discovering in adulthood—and the simple but powerful strategies that helped her move forward.

You can find Vika here:
https://yourperigodmother.com/
https://vikahealth.com/
https://www.instagram.com/yourperigodmother

Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Feeling stuck when it comes to pricing your health coaching services?

Not sure what to charge, so you’re scrolling through other coaches’ websites trying to figure out the "going rate"?

Here’s the truth:
There’s no one-size-fits-all number when it comes to setting your rates.

But there is a price that feels aligned for YOU—a number that reflects your value, feels good to say out loud, and actually attracts the right clients.

And finding that sweet spot?
It can be the difference between consistently booking clients… and hearing crickets.

In this podcast, I’m breaking down exactly what to consider when pricing your coaching program—so you can stop second-guessing and start confidently sharing your offer.

If you want support with starting or building your coaching or wellness business:

Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

The truth? Life is uncomfortable.
Sometimes just a little.
Other times, deeply so.

There’s a Chinese proverb that says,
A fool prays for an easier path. A wise one prays for stronger legs.
And it hits hard.

What we often don’t realize is that much of our discomfort is chosen.
Sure, life throws us curveballs beyond our control.
But so much of what we face daily is within our hands.

Take your work, for example.

You might not be able to quit your job tomorrow with zero plan.
But you can begin building something that aligns with who you are.
Something that excites you, fulfills you, and expands your idea of what’s possible.

Because here’s the thing:
Starting a health coaching business is uncomfortable.
It’s scary. Vulnerable. Stretching.

But so is staying in a job that drains you.
So this is your reminder: you get to choose your uncomfortable.

This week on YouTube, I interviewed Hayley—a researcher turned health coach turned psychotherapist.

We talk about what it really looks like to lean into discomfort, and how doing so became the key to building her business and life on her terms.

We also dive into the magic of YouTube, and what it’s like to navigate social media as a highly sensitive introvert.

You can follow along with Hayley here:

https://hayleytrower.com/
https://www.instagram.com/the.mindful.psychotherapist/
https://www.youtube.com/@drhayleytrower
https://www.facebook.com/drhayleytrower?locale=en_GB

If you want support with starting or building your coaching or wellness business:

Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Are You a Perfectionist?

If so—welcome. You’re in good company.

Now take a moment to reflect:
How has perfectionism shaped your life?
-Do you hold yourself to impossibly high standards?
Is making a mistake something you just can’t accept?
-Does criticism feel less like feedback and more like a personal attack? (Just me?)
-Do you crave approval—wanting everyone to be proud of you and your choices?
-Do you avoid taking risks, speaking your truth, or putting yourself out there?

I see this all the time—especially with the people I coach. Almost every single one of them identifies as a perfectionist.

They want to do it right. They want to do it well.
Which is admirable… but also incredibly limiting.

Perfectionism can feel like a cozy little safety cage—comfortable, familiar… and totally confining.

It holds us back from discovering what’s truly possible.
From exploring what we really want.
From living fully—and having fun while we’re at it.

We’re conditioned from an early age to strive for perfection:
A+ grades. Gold stars. Praise for doing things “the right way.”
But at some point, you start to realize… that stuff doesn’t actually matter.

What matters is creating a life that feels authentic.
A life that’s fulfilling, aligned—and yes, even fun.

And if starting a business is something you’ve been dreaming about, please don’t let perfectionism be the thing that stops you.

In this week’s video, I’m talking to Karen, a coach who helps mid-life women feel empowered with their finances—so they can live a life they love now and in retirement.

Karen shares how building her business helped her finally let go of perfectionism, find her voice, and build real confidence in herself.

You can follow along with Karen here:

Website: www.karencarle.com

YouTube: www.youtube.com/@KarenCarleCoaching

If you want support with starting or building your coaching or wellness business:

Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Most medical professionals enter the field with passion and purpose—bright-eyed, full of hope, and committed to making a real difference. The dream? To heal, to help, and to feel deeply fulfilled by meaningful work.

But the reality? For many, it's a far cry from that dream.

Instead, they find themselves stuck in a system they didn’t choose—one that:
-Rewards speed over depth, pushing them to see as many patients as possible
-Prioritizes prescriptions over true healing
-Requires endless paperwork just to get services covered
-Limits patient care to what insurance will allow
-Largely ignores prevention, root-cause healing, and holistic approaches

For practitioners who value integrity, this model feels completely out of alignment. But stepping outside the system often comes with consequences—reprimands, restrictions, or worse.

After years of following rules that clash with your core values, burnout is almost inevitable. And with it comes a deep longing for freedom—to practice medicine on your own terms, in your own way, wherever you choose.

That’s why so many health professionals are now turning to health coaching and launching their own businesses—to reclaim their autonomy and do the work they actually believe in.

And that’s exactly what Nicole did.

Nicole, a physician assistant, started her own coaching business focused on helping menopausal women lose weight—a topic she’s both professionally experienced in and personally passionate about.

Her business took off quickly. In fact, demand grew so rapidly that within just a few months, Nicole launched a group coaching program to accommodate the influx of clients eager to work with her.

Incredible, right?

If you want to follow along with Nicole, you can find her here:
Facebook
https://www.facebook.com/groups/600438808861705/
YouTube
https://youtube.com/@nicoledaltonhealthcoaching

If you want support with starting or building your coaching or wellness business:

Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Building a coaching business isn’t just about websites, clients, or content. It’s about becoming the kind of person who can hold space for others—while still holding space for your own growth.

It’s a path of self-discovery, resilience, and deep alignment.

You’ll meet imposter syndrome head-on. You’ll question your direction (probably more than once). There will be flashes of total clarity, followed by moments of “Wait… what am I even doing?”

That’s all part of it.

The truth is, your business evolves as you evolve. Every single step—whether it’s landing your first client or navigating a slower season—is shaping you into the coach you’re here to be.

So if you’re in the thick of it right now—refining your niche, designing your offer, learning to trust yourself—you’re not alone. The journey is messy, meaningful, and far more powerful than any plug-and-play strategy.

And yes, it’s worth it.

It’s worth it to…
✨ Do work that actually lights you up and reflects your passions and wisdom
✨ Call your own shots—you decide when, where, and how you work
✨ Stop wondering what if and finally find out what you're capable of (Spoiler: it’s more than you think)

That’s why I’m so excited to share stories from a few of my past clients—coaches who’ve been in business for over a year and have learned so much through the ups and downs.

Each journey is completely unique, which is why I’m a huge believer in a personalized, heart-centered approach to building your business.

First up: Becky.

A former nurse turned health coach, Becky now guides her clients through sustainable, empowering weight loss transformations.

What I love most about Becky’s journey is how intentionally she’s built real, meaningful relationships with other business owners in her local community. This one decision has allowed her to grow her practice almost entirely through referrals.

And let’s be honest—there’s something kind of magical about a referral-based business. Imagine this: people in your network consistently sending ideal clients your way. No pressure to post on social media. No constant content creation. Just genuine connection and word-of-mouth doing the heavy lifting.

It’s a beautiful reminder that there are many ways to build a successful coaching business—and that the most aligned path is the one that feels true to you.

If you want to follow along with Becky, you can find her here:
Website
https://healthtransformersmaine.com/
YouTube
https://www.youtube.com/@healthtransformersmaine

If you want support with starting or building your coaching or wellness business:

Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Creating a coaching program can feel overwhelming—there are so many questions to tackle:
Where do you even start?
What should you include?
How can you ensure clients see results?
Will it be valuable enough to charge confidently?
Do you know enough to create a successful program?

These are important concerns because having a solid program is essential to building confidence, attracting clients, and growing your business.

In this episode, I’ll walk you through a simple, step-by-step process to create your own highly effective coaching program with ease.Want to dive deeper with me?

Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

How do you find your perfect health coach niche?

You’ve likely heard that a niche is essential, but why? And if you do need one, where should you focus? How can you know which niche truly aligns with you?

This is one of the biggest challenges coaches face, and it can keep you stuck.

That’s why today’s episode goes beyond the typical advice.

I’ll dive into what I’ve learned from over a decade of helping coaches and healers build successful businesses, sharing insights that can help you choose a niche with confidence.

Want to dive deeper with me? Watch my free training that shows you the 6 steps to attract consistent clients in your coaching business (in a way that feels authentic and aligned): https://kristinhartjes.com/consistentclients

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/