Welcome to the first episode of 2025! It's a short and sweet "work memo" today and we're talking about the need for more FUN in work and life. It's no secret that burn out is rampant and the world can be a scary place.😬 This is a quick reminder to inject more fun into your daily routine - and when you do, it can lead to creative results.

MARKETING NEWS

• Kristin Juszczyk and Emma Grede launch OffSeason (GMA)
• Disney acquires 70% of Fubo (EMarketer)
• Instagram will surpass Facebook to become the largest social ad business (EMarketer)
• Golden Globes viewers increase (Marketing Brew)
• Crumbl x Dove launches! (StyleCaster)

WORK BREAK:

• I started watching Severance - whoa!
• A Complete Unknown recap

From the Summer Olympics to Skims collabs to Crumbl x Kylie, today we're breaking down our favorite campaigns of the year! Boutique agency owner and social media manager Jordan Crump, of The Space Social, joins me as we look back on a year of viral moments and collabs. Let's dive in!

In this episode:

• ⭐️ Top Collaborations
• ⭐️ Funny Campaigns
• ⭐️ Marketing FLOPS (sorry!)
• ⭐️ Overall favorite campaign/viral moment
• ⭐️ 2025 Predictions - influencers and more!
• ⭐️ Top piece of advice for social managers heading into the new year

WORK BREAK:

Jordan and I dive into this season of Real Housewives of Salt Lake City and the season finale of Yellowstone. Enjoy!

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It's officially the holiday season! And because this can be a time of stress, sickness and burn out, we're keeping things unserious and fun today.

Specifically, this episode is full of nonsense.☺️

My longtime friend, fellow marketer and, now, Sabrina Carpenter and Kansas City Chiefs Correspondent, Alyssa Leavitt joins Working Girl Talk today! Sit back on your work break and enjoy a reprieve from the sometimes stressful season.

In this episode:

⭐️ A (too?) detailed recap of Netflix's A Nonsense Christmas with Sabrina Carpenter ⭐️ Pantone releases the 2025 color of the year ⭐️ The Eras Tour is officially over. It was rare and we were there.🥹 ⭐️ Will Netflix's NFL Christmas live games actually work? ⭐️ A Hallmark Christmas village in Kansas City?!

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I hope you have a great work week, and an even better work break!