Forecasting demand for 40,000 different products, arranging for model kits to traverse the globe from Chinese factories to mom-and-pop hobby shops, and enduring random customs inspections with Alan Bass, a hobby kit and toy distributor. Why can't shops place orders directly with factories and cut out distributors? And what is it like to discover your childhood toys were actually samples given out for market research purposes?

The hobby kit and toy distributor business he runs is Stevens International. You can find his family’s brick-and-mortar hobby shop, AAA Hobbies and Crafts, in Magnolia, NJ, and an online store at MegaHobby.com.

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?

Hurtling down an ice track at nearly 100mph, perfecting the practice of visualization, and shaving off hundredths of a second with Kaillie Humphries, an Olympic bobsledder. What's the most feared track in the world? And how do athletes practice when there's no ice in the summer?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?

Shearing Christmas trees into their classic shape, fighting back weeds and blackbirds, and planting 5,000 trees a year with Sheldon Corsi, a Christmas tree farmer near Cincinnati, Ohio. What does a tree baler sound like? And what makes Christmas tree farming distinctive within the world of agriculture?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?

Swimming with 20-foot manta rays, suffering through grant applications, and rushing to the whale freezer with Jessica Pate, a marine biologist based in Florida. How have drones changed her work? And what's wrong with being a "parachute scientist"?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?

Perfecting the soft finishes, dealing with divorcing couples, and cultivating the perfect network of artisans with Julie Anne Burch, an interior designer. Why did she need a crane to move a piano? And how can interior designers create a "moment"?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?

Ignoring 10,000 booing fans, collaborating with the replay center, and striving for perfection with Billy Kennedy, an NBA referee. What happens when you get a call wrong? And what's the difference between the trail, slot, and lead officials?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?

Outsmarting drunks, competing with ride-share apps, and discovering that some of your passengers were Spice Girls with Jamie Owens, a London cabbie. How much does it cost to buy a cab? And what's "The Knowledge"?

You can find Jamie on YouTube at his channel "Jamie The Cabby".

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?

Overcoming "soft objections," hustling to line up meetings, and navigating the line between business and friendship with David Johnson, a third-generation life insurance salesman. What is the mistake that "ruins careers" for salespeople? And what is a "feed list"?

NEW BOOK ALERT!
You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome the gravity of the way things have always worked. Learn more about the book or preorder it here.

Got a comment or suggestion for us? You can reach us via email at jobs@whatitslike.com

Want to be on the show? Leave a message on our voice mailbox at (919) 213-0456. We’ll ask you to answer two questions:

• What do people think your job is like and what is it actually like?
• What’s a word or phrase that only someone from your profession would be likely to know and what does it mean?