In this episode of “What If? So What?” Jim Hertzfeld sits down with C-suite strategist, Professor Rita McGrath, to explore how organizations can thrive amid uncertainty. Rita shares insights from her book “Seeing Around Corners,” including how to rethink competitive advantage, embrace intelligent failure, and plan for the unknown. Learn why fast-following might not be fast enough, how to experiment without fear, and what it really means to “see around corners.”

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In this thought-provoking episode, Jim speaks with Kevin Kelly, Senior Maverick at Wired and author of numerous influential books including "Excellent Advice for Living" and co-founder of the Long Now Foundation.

Kevin shares his wisdom on emerging technology, the danger of “Thinkism,” why adoption lags behind innovation, and how AI is reshaping work, creativity, and human connection.

From the evolution of “digital” to the future emotional bonds we’ll form with AI, Kevin offers grounded optimism and timeless advice: in a world of constant change, mastering how we learn is the best survival skill

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In this episode of the "What If? So What?" podcast, Jim Hertzfeld hosts Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox. Deena shares insights into her unique role, the intentional disruption at Xerox, and how the company is reinventing itself to stay relevant in a changing market. They discuss the importance of data, the challenges of reaching next-gen decision-makers, and the innovative strategies Xerox is employing to drive growth and productivity. Tune in to learn about the modern workplace, AI integration, and the future at Xerox.

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You can also watch the episode: https://www.youtube.com/@perficient/podcasts

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