• We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

  • Dec 11 2024
  • Length: 57 mins
  • Podcast

We're all going on a TUI Holiday - Global Brand Director Toby Horry talks to Rory

  • Summary

  • Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.


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    Chapters:-

    00:00 Welcome and Introduction

    00:19 Guest Introduction: Toby Horry

    01:31 Early Career and Family Influence

    02:42 Advertising Anecdotes and Insights

    08:46 Dynamic Pricing in Travel

    17:36 COVID-19 Impact on Travel Industry

    19:11 Repatriation Efforts During COVID-19

    21:13 The Future of Package Holidays

    23:31 Changing Trends in Travel and Leisure

    29:08 Vacation Policies and Economic Impact

    30:58 Economic Rationality in Travel

    31:28 Flexible Working and Consumer Behaviour

    32:09 The Case for Flexible Work

    34:52 The Impact of Technology on Work and Travel

    39:48 Marketing Strategies in the Travel Industry

    48:08 The Role of Video and Social Media in Travel

    49:46 AI and Its Implications in Travel

    51:17 Consumer Trends and Travel Recommendations

    56:05 Conclusion and Final Thoughts


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