Episodes

  • EP40 - How To Start and Grow A Podcast - Alex Chisnall
    Dec 24 2024
    In this episode of ‘We Built This Business,’ we talk with Alex Chisnall, the founder of Podpreneur and co-founder of Pod School. In this episode, Alex shares his expertise on how to start and grow a podcast for your business. As the host of the #1 rated business podcast, Screw It, Just Do It, Alex provides actionable advice, insights into the podcasting journey, and strategies to make podcasting a valuable tool for business growth. Whether you’re launching your first podcast or looking to take your show to the next level, this episode is packed with inspiration and practical tips. HIGHLIGHTS · Alex shares his journey into podcasting and the creation of his businesses, Podpreneur and Pod School. · Insights into overcoming the initial challenges of podcasting, including how to keep going when listener numbers are low. · Key strategies Alex used to make Screw It, Just Do It a #1 podcast within six months. · How podcasting can serve as a tool for business owners to find ideal clients and solve niche problems. · The hidden benefits of podcasting for networking, community building, and personal growth. · An introduction to Pod School: A community for podcasters to launch, grow, and succeed. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? PODCAST SPONSOR Team Building Experiences are a nationwide team-building company that are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Alex Chisnall Website - https://podpreneur.co.uk/ Pod Skool - https://www.skool.com/podschool Screw It Just Do It Podcast - https://www.youtube.com/@alexchisnall Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page DonationEvery week that we release an episode of We Built This Business, we give £10 to our Charity, the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024; we hope to donate £520 a year).
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    45 mins
  • EP39 - How To Mentally Survive Running A Business - Simon Cusden
    Dec 17 2024
    In this episode of ‘We Built This Business,’ we talk with Simon Cusden about how to mentally survive running a business. Simon, a coach and keynote speaker, shares his profound journey from being a professional cricketer to overcoming personal battles with addiction, PTSD, and depression. Drawing from his experiences, Simon now inspires and supports high-performing individuals and senior leadership teams in managing stress and mental health challenges. HIGHLIGHTS · Simon’s Journey: From professional cricket to rock bottom and his inspiring recovery. · The Pressure of Leadership: Why high performers often struggle with fulfillment despite outward success. · Coping Strategies: Simple yet impactful techniques to handle stress and prevent burnout. · Building Support Networks: The importance of a personal “advisory board” and how to create one. · Fulfillment vs. Achievement: Why aligning your work with what fulfills you is crucial. · Mental Survival Tools: From mindfulness to actionable steps for balancing personal and professional lives. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their businesses. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or have built a business? PODCAST SPONSOR Team Building Experiences are a nationwide team-building company and experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there’s something for every company. Visit Team Building Experiences and quote PODCAST15 to receive 15% off your next team-building event! VALUABLE RESOURCES Guest Linkedin - https://www.linkedin.com/in/simon-cusden-2021 Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page
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    38 mins
  • EP38 - How To Train Teams To Be More Successful - Faris Aranki
    Dec 10 2024
    EP38 - How To Train Teams and Individuals To Be More Successful – Faris Aranki In this episode of We Built This Business, Daniel Osullivan sits down with Faris Aranki, Managing Director of Shiageto Consulting. As part of our How-To mini-series, Faris shares actionable strategies on sharpening teams and individuals for strategic success. Drawing on his experience as a teacher, strategy consultant, and entrepreneur, Faris explains the importance of focus, collaboration, and clear goals in driving success. HIGHLIGHTS · The three pillars of Shiageto's methodology: IQ (ideas), EQ (emotional intelligence), and FQ (focus quotient). · Why most business strategies fail and how to get teams aligned for execution. · Techniques to improve team dynamics, including breaking silos and enhancing communication. · How shared experiences encourage collaboration and innovation within organizations. · Practical ways to balance egos while encouraging accountability and self-awareness. · Faris’s approach to unlocking creativity and generating actionable ideas through team innovation. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences are a nationwide team-building company specializing in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team- building event. VALUABLE RESOURCES Guest Website - https://www.shiageto.com/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Each episode, we donate £10 to the British Heart Foundation (https://www.bhf.org.uk/)
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    29 mins
  • EP37 - How To Get Customers Through Networking - Peter Mols
    Dec 3 2024
    In this episode of ‘We Built This Business,’ we talk with Peter Mols from Mastermind9, a business growth group networking company. Peter, an award-winning networker with over 20 years of experience, shares his expertise in building relationships through networking and leveraging referrals to grow your business. Discover the strategies behind his success and learn actionable tips to boost your own networking efforts. HIGHLIGHTS · The Power of Networking: Insights into how networking can help build relationships and drive business growth. · Success Stories: Real-life examples of clients who benefitted from Peter’s mastermind and networking groups. · The Art of Non-Selling: Strategies for building trust and relationships without directly selling. · Commitment to Networking: How consistent networking efforts can lead to long-term success. · Integrating Social Media: Leveraging platforms like LinkedIn to amplify your networking efforts. · Mastermind Groups: How small, high-value groups provide a “safety net” for discussing challenges and scaling businesses. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? VALUABLE RESOURCES Guest Website - https://www.mastermind9.com/ Host Website – https://beacons.ai/wbtb EPISODES TO CHECK OUT NEXT Episode 32 – How To Get Customers on Linkedin – Ashley Leeds Episode 33 – How To Get Customers Locally on Google – Hannah Zora Strong Episode 35 – How To Get Customers Through Referrals – Dave Plunkett PODCAST SPONSOR Team Building Experiences are a nationwide team building company who are experts in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit Team Building Experiences and quote PODCAST15 to receive 15% off your next team-building event. ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    36 mins
  • EP36 - How I Built a No-Fluff, No-Bull, ROI-Obsessed Marketing Agency – Jordan Stachini
    Nov 26 2024
    In this episode of We Built This Business, we talk with Jordan Stachini from Co and Co. Jordan shares her journey from an advertising graduate to the founder of a thriving marketing agency. She dives into her "no fluff, ROI-obsessed" approach, the challenges of starting a business in lockdown, and how personal branding and authenticity can drive success. HIGHLIGHTS · Building Co and Co: From a solo consultant to a six-person agency focused on ROI-driven strategies, social media, and brand activations. · The ROI Obsession: Why every marketing campaign must drive value, whether in sales, brand awareness, or long-term engagement. · Navigating Challenges: Starting Co and Co during the pandemic and overcoming the loneliness of entrepreneurship. · Personal Branding: The importance of authenticity in building trust with clients, teams, and communities. · No Fluff Marketing: Insights into clear, focused campaigns and why avoiding over-complication is key. · Advice for Entrepreneurs: Why starting a business requires realism, resilience, and a long-term mindset. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We explore how they started, their challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building—or have built—a business? PODCAST SPONSOR Team Building Experiences is a nationwide team-building company specializing in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://wearecoandco.com/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page DONATION Every week that we release an episode of We Built This Business, we donate £10 to the British Heart Foundation. Learn more at https://www.bhf.org.uk/.
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    54 mins
  • EP35 – How To Get Customers Through Referrals – Dave Plunkett
    Nov 19 2024
    In this episode of ‘We Built This Business’, we talk with Dave Plunkett from Collaboration Junkie. In this episode, we dive deep into the world of referrals and how to effectively leverage them to grow your business. Dave Plunkett shares his wealth of knowledge on building strong partnerships and why referrals remain one of the most powerful yet underutilized forms of marketing. He walks us through his journey from BT to founding Collaboration Junkie and offers actionable advice to transform your approach to referrals. HIGHLIGHTS · The journey of building Collaboration Junkie and the importance of aligning your business with your passions. · Dave's definition of a referral and why a "warm, contextualized introduction" matters. · Key success stories from Dave’s clients and the tangible impact of referral-driven growth. · How to integrate a culture of referrals into your business processes. · The mindset shift needed to embrace referrals without the "ick factor." · Utilizing LinkedIn as a powerful tool for generating referrals. VALUABLE RESOURCES Guest Website - https://www.collaborationjunkie.com/ Guest Linkedin - https://www.linkedin.com/in/daveplunkett/ Host Website – https://beacons.ai/wbtb PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    33 mins
  • EP34 - How I Built an AI-Driven Accounting Firm for the Future - David Adderson
    Nov 12 2024
    In this episode of We Built This Business, we talk with David Adderson, co-founder of Youtopia, a groundbreaking accountancy practice reimagining financial services for small businesses. David joins Daniel Osullivan to share how he and his team at Youtopia are transforming traditional accounting by embedding themselves as true financial partners for their clients. From his unconventional path into accounting to building a business focused on proactive financial support, David explains how Youtopia helps small business owners make smarter, faster financial decisions. David unpacks the challenges he faced in launching Youtopia, the strategies that helped him win over clients, and his vision for how AI will reshape the future of the accounting industry. HIGHLIGHTS • Transition to Founding Youtopia: How David's disillusionment with traditional accountancy led him to co-found Youtopia, offering small businesses a complete finance department experience. • Building Client Trust: David shares the hurdles of earning trust in an industry where clients rarely switch accountants and the networking strategies that finally paid off. • Early Startup Challenges: From taking side bookkeeping jobs to almost giving up, David reflects on the grit it took to keep Youtopia afloat in its infancy. • The Role of Technology and AI: Insights into how Youtopia stays ahead with cloud-based solutions and AI, and David's predictions for how AI will reshape accounting in the next five years. • Lessons in Hiring: David discusses hiring challenges, what he’s learned from early mistakes, and how he now prioritizes candidates with strong communication skills over technical qualifications alone. • Breaking Accountancy Stereotypes: Youtopia's approach to providing proactive financial guidance, empowering clients beyond the standard year-end tax reports. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences is a nationwide team-building company specializing in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, and the Crystal Challenge, there’s something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event. VALUABLE RESOURCES Guest Website - https://www.youtopia.co.uk/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page
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    52 mins
  • EP33 - How To Get Customers Locally on Google - Hannah Zora Strong
    Nov 5 2024
    In this episode of ‘We Built This Business’ we talk with Hannah Zora Strong from Zora Marketing. Daniel Osullivan invites Hannah Zora Strong to discuss how to get customers locally using Google advertising. Hannah is a seasoned expert in pay-per-click (PPC) advertising, particularly for local businesses looking to attract a local audience through optimized Google ads. Hannah shares her journey from agency work to starting her own business, Zora Marketing, and provides valuable insights on leveraging Google ads for local customer acquisition. Hannah also shares insights on how small and medium-sized businesses can leverage PPC strategies, search campaigns, and Google’s evolving ad formats to bring in customers directly from their local area. This episode is full of practical advice on setting up local campaigns, optimizing ad budgets, and the role of AI in shaping Google search marketing. HIGHLIGHTS 1. Transition to Entrepreneurship Hannah discusses her move from agency work to founding Zora Marketing and the challenges and rewards of running her own business. 2. Local Google Ads Strategies Learn how to set up effective local Google ads for high street retailers, focusing on optimizing shopping feeds and using performance max campaigns. 3. Utilizing Local Inventory Ads Hannah explains how local inventory ads can drive foot traffic to physical stores by linking online searches with in-store inventory. 4. Importance of Ad Targeting and Budgeting Learn key strategies for budgeting effectively in PPC campaigns and why it’s crucial to avoid common pitfalls, like competing with major brands. 5. Adapting to Search Behaviour Changes Discover how changing search behaviors and advanced targeting options in Google Ads can help businesses reach local customers more effectively. 5. Balancing Costs and Value Insights on managing customer acquisition costs and understanding the importance of lifetime value in PPC campaigns. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? VALUABLE RESOURCES Guest Website: https://zoramarketing.co.uk/ Guest LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc Host Website – https://beacons.ai/wbtb PODCAST SPONSOR Team Building Experiences are a nationwide team building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge and more, there is something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team building event EPISODES TO CHECK OUT NEXT Episode 4 - How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie Episode 5 - How I Built a Global Tech Events Business and Thrived in the Pandemic - Johnny Edser Episode 6 - How I Built a Digital Marketing Business and How I Exited - Alex Minchin ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)
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    27 mins