In this episode of WINK - Women I Need to Know, Maggie sits down with Diya Sukh, Senior Direct of Merchandising at BBQ Guys. Diya is an e-commerce, customer experience strategy, and merchandising leader with a proven track record of building and scaling high-performing teams. Diya shares her journey navigating a male-consumer dominated industry, emphasizing the leadership values that have shaped her career: collaboration, transparency, and growth-oriented cultures.

Diya dives deep into the concept of “Trust Capital,” stating, “Trust Capital is everything"—from leadership to entry-level associates. She unpacks how establishing trust through transparency and consistent communication has been pivotal in her leadership style. Diya also highlights how small, shared experiences—like grabbing coffee with a colleague or traveling to HQ—can foster effective collaboration.

As the primary income earner in her family, with her husband managing the care of their two children while exploring business ventures, Diya candidly discusses the financial trade-offs, the dynamics of her family structure, and how she maintains a clear boundary between work and home life while working remotely. She also reflects on the vital role mentorship plays in supporting the next generation of women leaders.

This episode is a must-listen for anyone looking to lead with authenticity, navigate career-family balance, and understand the power of trust in the workplace.

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