Ulta Beauty’s Loyalty Playbook: How to Keep 44 Million Customers Engaged
Mar 30 2025
Length: 20 mins
Podcast

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Ulta Beauty’s Loyalty Playbook: How to Keep 44 Million Customers Engaged

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Summary
Ulta Beauty’s loyalty program isn’t just a perk—it’s a powerhouse driving nearly all of the brand’s revenue. In this episode of More Taste than Money, we break down the strategies behind its success, from gamified rewards and AI-driven personalization to exclusive perks like birthday gifts. How does Ulta keep millions of customers coming back? Tune in to find out.

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