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Francesca McClory is a dedicated stay-at-home mum turned entrepreneur, who transformed her life through sheer self-belief.

In this episode, Francesca shares her experiences of scaling her business, FutureCloud Accounting, and the inevitable anticlimax that follows major successes.

She offers valuable insights on how maintaining self-belief and resilience can help you navigate the less glamorous aspects of success.

Tune in to learn how Francesca turned challenges into opportunities and stayed true to her vision.

🔗 Find Francesca on LinkedIn, Instagram and YouTube

📖 Francesca’s book recommendations

The Chimp Paradox by Dr. Steve Peters — This book explores the inner workings of the human mind by introducing the concept of the “Chimp,” an emotional and impulsive part of our brain. Dr. Peters provides practical strategies to manage this inner chimp, helping individuals gain control over their emotions and reactions.

The E-Myth Revisited by Michael E. Gerber — Debunking common myths about starting and running a small business. Michael E. Gerber highlights the importance of working on your business, not just in it. The book outlines a framework for building scalable and sustainable businesses by developing systems and processes that allow the business to run smoothly without the constant presence of the owner.

In this episode we cover:

00:00 From Stay-at-Home Mom to Accountant

08:21 The Leap to Entrepreneurship

12:39 The Power of Partnerships

16:15 Scaling Up: Lessons Learned

22:19 Personal Branding in Business

26:58 Common Financial Mistakes in Business

31:59 Myths in Business: The Cost of Cheap Solutions

34:56 Balancing Work and Family: Strategies for Success

41:33 Sacrifices on the Path to Success

43:24 Navigating Remote and Hybrid Work Environments

46:18 Influential Reads: Books That Shaped My Journey

49:46 Role Models and Vulnerability in Sharing Personal Stories

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🎙️ Know someone who I should interview for the podcast? Email me on daniel@millennialmasters.net