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Curious about why superapps are struggling to make a splash in the U.S. market? Join us as we uncover the unique barriers and skeptical outlook surrounding their success. Discover how the high costs of customer acquisition in fintech are pushing companies towards the super app model as a solution to maximize revenue from their existing user base. Tune in as we share insights from the latest Finnovate conference and debate if a major retailer like Walmart has what it takes to defy the odds and thrive in this complex landscape.

What makes the U.S. so different from regions where super apps have flourished? We examine the disparity between the enthusiasm of CEOs and the practical hurdles of implementing such apps stateside. From the lack of government support that has bolstered similar ventures in China and Dubai to the way the pandemic has altered consumer behavior with technologies like Apple Pay, we analyze whether these shifting market dynamics could pave the way for super apps in America. We also highlight the unique environments that have enabled super apps to excel abroad and why replicating that formula in the U.S. is not a straightforward task.

Could Walmart be the game-changer in the fintech arena? With a vast and loyal customer base, a significant physical footprint, and strong strategic partnerships, we explore Walmart's potential to offer superior financial solutions. We delve into the importance of their grocery business, substantial e-commerce growth, and the challenges posed by cultural and talent gaps in tech and financial services. Drawing on insights from Jason Del Rey's book "Winter Sales: Amazon, Walmart and the Battle for Our Wallets," we discuss whether Walmart can overcome these obstacles to emerge as a leader in the super app space. Join us for this engaging exploration of the future of super apps in the U.S. and Walmart's potential role in shaping it.

Hosts: Sam Maule & Maia Bittner