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Standout Business Show — Ditch the Content Machine

Standout Business Show — Ditch the Content Machine

By: Brad Powell
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About this listen

The Standout Business Show is for expert entrepreneurs tired of trying to out-shout the algorithm. Every episode helps you ditch performative marketing and stand out by showing up as you are.


Because the best way to become the go-to in your space isn’t to game the system. It’s to own your voice, document your genius, and build trust at scale—one authentic, standout moment at a time.


This is a show for expert entrepreneurs who are done chasing trends—because they never wanted to in the first place.

They’ve built a real business, not just a following. Their clients get results. Their calendar is full(ish). But online? They’re unrecognized & underexposed.

Not because they don’t have value— but because the Content Machine was never built for people like them.

It rewards loudness, not leadership. Performance, not presence. Hacks, not depth.

On this show, we reject the hustle-for-views model. We believe visibility should look like authority, not exhaustion. And that your best marketing strategy isn’t something you create— it’s something you capture from the brilliance you’re already living.

We’re here to reverse-engineer how expert entrepreneurs go from overlooked to unforgettable. Not by doing more—but by showing up differently.


Hosted by Brad Powell
Video branding architect + creator of the Mic Drop Moments method — helping experts turn everyday conversations into high-authority, trust-building content.



© 2025 © 2025 Standout Business Show
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 196. Your Expertise Is Enough: Why Being Yourself Builds More Trust Than Trends
    Jun 22 2025

    Feeling invisible online—even though you’re damn good at what you do?

    You’re not alone.

    This episode is for the expert entrepreneur who’s tired of performative marketing, tired of chasing trends, and tired of trying to look the part instead of just being who they already are.

    Because here’s the truth nobody’s saying:
    👉 More content doesn’t mean more trust.
    👉 You don’t need to perform to be seen.
    👉 Your expertise is enough.

    In this episode, I’ll show you:

    • Why the traditional content playbook doesn’t work for expert service providers
    • The 4 mindset shifts you need to break free from the content machine
    • Real-world examples of leaders who show up with authenticity and win
    • My 3-part Standout Moments Framework that lets you grow visibility without selling your soul

    🔥 Plus: I’ll reveal the #1 mindset shift that’s helped my clients turn quiet authority into magnetic visibility—without posting every day or trying to go viral.

    🎧 Listen up to reclaim your voice, your time, and your impact.
    And remember—visibility isn’t about doing more.
    It’s about showing up like the leader you already are.

    Ready to turn your expertise into visibility and demand—without feeding the content machine?

    📞 Schedule your FREE “Standout On Video” call here: standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Show More Show Less
    14 mins
  • Why “Posting More” Won’t Make You Visible (Do This Instead)
    Jun 15 2025

    ✨ Ready to stand out — without feeding the content machine?
    👉 Book your free ‘Standout on Video’ call → https://standoutcall.com

    You’ve heard the advice a thousand times:
    Post daily. Be everywhere. Make more content. Stay “top of mind.”

    But here’s the truth:
    Posting more won’t make you more visible.
    It’ll make you more exhausted.

    In this kickoff episode of the new season of The Standout Business Show, we’re busting one of the biggest myths in content marketing—that quantity leads to clients.

    You’ll learn:

    • Why the “content machine” is burning out brilliant experts
    • The 3 shifts that get you noticed without becoming a full-time marketer
    • A smarter way to attract clients by showing up in your zone of genius

    This episode kicks off our new series for expert entrepreneurs ready to build trust at scale… without feeding the algorithm.

    👀 If you’ve ever thought “I’m doing everything right… so why is no one seeing me?”—this one’s for you.

    🎧 Tune in now—and get ready to reclaim your visibility, your time, and your voice.


    If you're the best-kept secret in your industry, it's time to change that.

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Don’t miss your chance to get a free stand out on video call to start creating videos that actually work for your business.

    Schedule your call here >

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    And I’ll see you next time—on The Standout Business Show.

    Show More Show Less
    17 mins
  • 194. Less Hustle, More Mojo - Ditching the Content Machine
    Jun 1 2025

    The internet’s louder than ever.

    But real experts — the ones who’ve built trust, results, and reputation offline — are getting drowned out by the content machine.

    If you’ve ever thought:
    “I know I’m great at what I do. But online? I feel invisible… or like I have to perform to be seen.”

    This new season of The Standout Business Show is for you.

    In this kickoff episode, I’m sharing:
    ✅ Why I’m shifting the show’s focus this season
    ✅ The common struggles I hear from expert entrepreneurs (that most content advice ignores)
    ✅ How to build visibility and demand — without feeding the content machine
    ✅ What you can expect in this new season: Less Hustle, More Mojo

    Because becoming unforgettable doesn’t take more hustle.
    It takes more mojo — and a smarter way to show up.

    🎧 If this resonates — share this episode with a fellow expert who’s ready to ditch the content machine and reclaim their business mojo.

    Ready to turn your expertise into visibility and demand—without feeding the content machine?

    📞 Schedule your FREE “Standout On Video” call here: standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Show More Show Less
    8 mins
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