Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king.

Creative is king.

Joining us today is ads expert, Jordan Lomax.

Jordan Lomax runs The Social Lab — a powerhouse agency known for its innovative design & digital marketing strategies.

Jordan shares the new approach to creating scroll-stopping ad creative that converts in today's market.

She also shares specific techniques for developing effective videos, sourcing authentic user-generated content, and testing creative variations for maximum returns on ad spend.

If you’re running ads of any kind, whether it’s for an e-commerce store, lead gen, or any other type of business — you won’t want to miss this episode of Ad Spend Secrets.

Key moments

02:10 Targeting vs creative in advertising
07:15 ad and content creation tools
11:02 Standing out when everyone is doing content
25:00 How to determine winning ads
32:20 Leveraging current situations in ads
38:30 Get in touch with Jordan

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Connect with Jordan Lomax

Website: https://thesociallab.co/
Insta: https://www.instagram.com/sociallab.co/

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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