How do you take a brand from dated to defining? For Dylan Jones, it started with a clear vision, a few audacious hires, and the nerve to challenge tradition from the inside out.

In this episode, Dylan reveals the calculated risks behind GQ’s reinvention, the behind-the-scenes battles that shaped its new voice, and how one outrageous idea proved he was the right person for the job.

From navigating corporate pressures to redefining authenticity in media, it’s a candid look at transformation, leadership, and the power of trusting your vision when the stakes are high.

"IFS - award-winning Asset & Service Management software

👉 Reimagine your operations at https://hppod.co/ifsai"

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What happens when a supply chain expert is handed the keys to one of the world’s most iconic brands? For Jesper Brodin, it meant hitting the road, literally, to understand the heartbeat of IKEA from the ground up.

In this episode, Jesper shares the behind-the-scenes decisions that helped steer IKEA through a digital revolution, a global pandemic, and a bold sustainability mission. From the lessons he learned from IKEA’s legendary founder to the surprising power of a “banana card,” it’s a story of humility, reinvention, and leading with purpose.

It’s a playbook for navigating change, by listening, evolving, and never losing sight of what really matters.

IFS - award-winning Asset & Service Management software

👉 Reimagine your operations at https://hppod.co/ifsai

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Before Virgin became a name known around the world, one bold decision set Richard Branson on a path that defied every expectation. In this episode, he recounts the pivotal moments, from turning a missed flight into the birth of an airline, to risking it all on artists no one else would sign.

Branson shares the battles behind boardroom doors, the doubts he faced from his own team, and the personal sacrifices made to keep his vision alive. From launching record labels to reaching space, it’s a rare glimpse into the mindset that built an empire on instinct, resilience, and refusing to play by the rules.

It’s a story about trusting your gut, staying the course, and building something unforgettable, one daring leap at a time.

IFS - award-winning Asset & Service Management software

👉 Reimagine your operations at https://hppod.co/ifsai

Hosted on Acast. See acast.com/privacy for more information.