• The Rap Up: Mason Wiederhorn on the Magic of Great American Cookies & Marble Slab Creamery's cobrand experience

  • Dec 9 2024
  • Length: 59 mins
  • Podcast

The Rap Up: Mason Wiederhorn on the Magic of Great American Cookies & Marble Slab Creamery's cobrand experience

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  • Summary

  • Join us for an illuminating conversation with Mason Wiederhorn, Chief Brand Officer at FAT Brands, as we explore the groundbreaking co-branded digital strategy for Great American Cookies and Marble Slab Creamery. This episode delves into how FAT Brands is redefining online ordering and guest personalization, focusing on their revolutionary 3D Cookie Cake Builder and seamless integrations across channels.


    🔑 Key Highlights:

    • Cookie Cake Builder Innovation: How FAT Brands leveraged cutting-edge 3D modeling and instant rendering to deliver a truly customizable experience.

    • Seamless Co-Branding: Streamlining multi-brand menus and unifying guest journeys under one digital platform.

    • Data-Driven Design: Insights from user testing and how feedback sparked a transformation.

    • Results That Shine: Hear about the 8% boost in average order value and 22% sales growth post-launch.

    • Future-Ready Vision: What’s next for FAT Brands, including kiosk-ready tech and try-branded experiences.


    This episode is packed with actionable insights on creating best-in-class digital experiences and lessons for multi-unit restaurant brands. Don’t miss the inspiration behind FAT Brands’ bold innovations!


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