The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing cover art

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By: Chris Schaeffer Certified Google Ads Specialist
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About this listen

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com

© 2025 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing Economics Marketing Marketing & Sales
Episodes
  • Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)

    Most Advertisers Get Audience Bid Adjustments Wrong (Episode 468)
    Jun 23 2025

    This week Chris Schaeffer & Joey Bidner discuss some important factors to consider when using audiences in Google Ads. Also answers questions from listeners and this week it is about how to create a successful B2B search campaign when you can't find the right traffic.


    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - http://www.chrisschaeffer.com

    Joey Bidner - https://joeybidner.com/

    Watch this episode on YouTube: https://youtu.be/yj0we6WrfRQ

    Submit a Question - https://www.paidsearchpodcast.com
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    36 mins
  • My Favorite Google Ads Script (Episode 467)

    My Favorite Google Ads Script (Episode 467)
    Jun 16 2025

    This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Step-by-Step Google Ads Script Installation: https://www.youtube.com/watch?v=xM3YOZDrjt0

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/GdmZXKDhwYg

    Submit a Question - https://www.paidsearchpodcast.com
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    40 mins
  • 9 Buttons You Should Never Click (Episode 466)

    9 Buttons You Should Never Click (Episode 466)
    Jun 9 2025

    Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/lmkGyfbzZ_M

    Submit a Question - https://www.paidsearchpodcast.com
    Show More Show Less
    35 mins
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