How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success.

From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews.

🏢 In This Episode
• How Apartments.com approaches SEO across 20M+ pages
• Agile workflows: integrating daily stand-ups, PI planning & sprint demos
• Scaling hyper-local content with proprietary rental and cost-of-living data
• Structured data, title formulas & other “boring” tactics that still move the needle
• Using AI agents for efficiency (content QA, Fair Housing compliance & more)
• Mitigating traffic loss from Google’s AI Overviews and LLM crawlers
• Smart redirect rules & platform pitfalls during massive site migrations
• Negotiating dev tickets: writing stories developers want to ship

Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today.

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💬 drop a comment telling us your biggest challenge scaling search.

📎 Mentioned Links & Resources:

• Zach Chahalis on Linkedin
• Zach Chahalis on X
• Zach Chahalis on Bluesky
• Zach Chahalis Personal Website
• Apartments.com
• Pubcon "Don't Get Left Out in the Rain"
• Zach Chahalis Episode #2

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https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution.

John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem.

Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.

🐍 In This Episode

• Why Google Discover now drives 65–70% of news traffic—surpassing search
• How AI Overviews & LLMs answer queries before users even click headlines
• The rise of entity & category optimization over legacy keyword targeting
• Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
• Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
• Building newsletters, apps & tokenized models to future-proof publisher revenue
• A preview of NESS Conference 2025—meet the industry’s top AI & news experts

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

📎 Mentioned Links & Resources:

• John Shehata on Linkedin
• John Shehata on Twitter
• NewzDash
• GDdash
• NESS Conference 2025
• 2025 News AIO Study
• John's SEO Week Presentation
• The Publisher's Survival Playbook

Sponsored by Moving Traffic Media

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https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world?

In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale.

🌐 In This Episode
• Sean's unorthodox journey from skateboarding to SEO leadership
• How Razor Fish structures career growth in SEO
• Why SEO is becoming central to brand strategy
• The impact of AI on search and how to prepare for it
• Real-world strategies for generative engine optimization (GEO)
• Managing large SEO teams and cross-functional collaboration
• Reimagining metrics in the AI-driven search era
• The collaborative win behind mortgage.com and New York Life
• Advice for aspiring SEOs navigating today’s evolving landscape

Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans.

👉 Subscribe to stay ahead in search!
💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment!

📎 Mentioned Links & Resources:

• Sean Stahlman on Linkedin
• Exploring AI's Impact on SEO (Conductor Webinar)
• Mortgage.com
• AVA Digital Award (Gold) - NY Life
• Razorfish

Sponsored by Moving Traffic Media

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