The Only Business Podcast

By: Steve “The Starmaker” Johnson @starmaker.302 SJ The Star Maker
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  • Summary

  • Welcome to "Only Business," the ultimate podcast designed exclusively for business owners, leaders, and ambitious entrepreneurs who are eager to excel. Hosted by the esteemed Steven Johnson, also known as "The Star Maker," this program is your gateway to invaluable business advice and practical insights on personal finance. Drawing on his extensive expertise in sales and high finance, Steven Johnson has earned his well-deserved reputation as "The Star Maker" through his exceptional leadership at The Black Umbrella Management Group. As a specialized management consulting firm, they possess a remarkable track record in finding and placing capital, and assisting small and medium-sized businesses in implementing successful sales and operations strategies. In each episode of "Only Business," Steven Johnson shares his wealth of knowledge accumulated over two decades of sales experience and twelve years in high finance. Through engaging conversations and thought-provoking interviews, he reveals the secrets behind his remarkable achievements. From creating multiple six-figure earners to rescuing struggling businesses from the brink of collapse, Steven has empowered numerous entrepreneurs to grow and scale their ventures in significantly shorter timelines than they ever thought possible. "Only Business" goes beyond traditional business advice by delivering practical tips on personal finance, equipping listeners with the tools to secure their financial future. With an unwavering commitment to education and inspiration, the podcast's purpose is to empower its audience to make informed decisions, overcome challenges, and seize opportunities in the ever-changing business landscape. Whether you're a seasoned business owner, a dynamic leader, or an aspiring entrepreneur, "Only Business" is your compass to success. Join Steven Johnson as he shares his transformative insights, industry secrets, and motivational stories that will ignite your entrepreneurial spirit and pave the way for exceptional achievements. Don't miss out on this unparalleled opportunity to learn, grow, and thrive in the world of business. Tune in to "Only Business" and embark on an extraordinary journey towards greatness.
    2022
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Economics Leadership Management Personal Success
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Episodes
  • Recession Resistance

    Recession Resistance
    Dec 15 2024
    today we discuss how to achieve recession resistance for your business in this episode. We explore practical strategies to safeguard your operations, maintain cash flow, and thrive during economic downturns. Tune in to learn how to adapt, innovate, and build a business that stands strong in any economy.
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    8 mins
  • The Dark Side of Discounts

    The Dark Side of Discounts
    Nov 29 2024

    Episode Summary for “The Dark Side of Discounts”


    In this episode of Only Business, we’re tackling a topic that many entrepreneurs overlook: The Dark Side of Discounts. While slashing prices might seem like the quickest way to attract customers, it can come with hidden costs that could hurt your business in the long run.


    We’ll explore:

    • The Psychology of Discounts: Why they work, and how they can backfire.

    • Devaluing Your Brand: How excessive discounts can send the wrong message about your products or services.

    • Profit Margin Pitfalls: The financial risks of relying too heavily on discounts to drive sales.

    • Alternatives to Discounts: Value-adding strategies that can boost revenue without cutting prices.

    • When Discounts Make Sense: How to use them strategically during key moments to maximize impact.


    Whether you’re running Black Friday promotions or considering discounts as part of your sales strategy, this episode will help you make informed decisions to protect your profits and brand reputation. Tune in to learn how to drive sales without selling yourself short!
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    10 mins
  • Thanksgiving 2024: What Are You Feeding Your Business

    Thanksgiving 2024: What Are You Feeding Your Business
    Nov 28 2024

    In this special Thanksgiving episode of Only Business, we’re asking the big question: What are you feeding your business? Just like a holiday meal, your business thrives on the right combination of ingredients—each one playing a vital role in its success.


    We’ll dive into:

    • The Turkey: Your core product or service—the foundation of your business.

    • The Sides: Essential supporting elements like marketing (the mashed potatoes), sales (the mac and cheese that must be handled by someone you trust), customer service (the stuffing), team morale (the green beans), and operations (the gravy that ties it all together).

    • The Dessert: The customer experience—the sweet, lasting impression that keeps people coming back.

    • The Empty Calories: The time-wasting activities and low-value strategies you need to cut out.


    This episode will help you evaluate what you’re serving up in your business and ensure every “dish” works together to leave your customers and team satisfied. Tune in for actionable insights, fresh perspectives, and a little food for thought as you plan for growth.


    Happy Thanksgiving!
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    16 mins

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