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The Merri-Cast

The Merri-Cast

By: Trevor Merriden
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Trevor Merriden of Merriborn Media covers all the subjects that help put every entrepreneur and leader on the fast track to business confidence. Every entrepreneurial journey has challenges and most of them revolve around mindset and approach. How do you navigate those challenges? We will help you find the answers.

© 2025 The Merri-Cast
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Melitta Campbell: ON How Introverts Can Win at Sales and Networking
    Jun 24 2025

    This week on The Merri-Cast, I’m joined by Melitta Campbell, otherwise known as ‘The Value Whisperer’. She is a business and leadership coach, TEDx Speaker, best-selling author and an unapologetic introvert.

    In this episode, Melitta shares how she went from being a shy child, who believed that no one wanted to hear her voice, to coaching female founders to sell themselves and their services with clarity and confidence. Her journey is impressive to say the least.

    Key insights that Melitta shares include:
    • How a bad job interview made her learn the importance of owning her value.
    • How quiet leadership can be more compelling than loud self-promotion.
    • The link between self-care and entrepreneurial success.
    • How introverts can create their own networking rules – and thrive on their own terms.
    • Debunking the myth that salespeople must be pushy.
    • The importance of reflecting on how far you’ve come – not just focus on what’s next.

    Melitta also shares what we can expect from her new book ‘The Art of Value Whispering’. It’s due for release later this year so keep your eyes peeled!

    This conversation is inspiring for any start-up or scale-up entrepreneurs wresting with being an introvert, imposter syndrome or just uncomfortable with traditional notions of selling.

    Melitta Campbell:
    LinkedIn: https://www.linkedin.com/in/melitta/
    Website: https://www.melittacampbell.com/
    Podcast: https://www.melittacampbell.com/podcast

    Trevor:
    LinkedIn: https://www.linkedin.com/in/trevormerriden/
    Merriborn: https://merriborn.co.uk/
    Email: trevor.merriden@merribornmedia.co.uk

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    39 mins
  • Dr. Zareen Roohi Ahmed: ON Breaking Taboos and Being Prolific, Not Perfect - Part 2 of 2
    Jun 10 2025

    This week on The Merri-Cast, we pick up where we left off with part 2 of our conversation with Dr. Zareen Roohi Ahmed.

    In this episode, Zareen shares how she launched Gift Wellness without any business background, but with a powerful mission and drive.

    In part 2 of our conversation, Zareen also discusses:
    • Realising that period poverty wasn’t just abroad, but everywhere, including on her doorstep.
    • Building eco-friendly products before "sustainable" was a trend.
    • Facing resistance and breaking long-held taboos about period poverty.
    • Learning the really hard way about how product distribution works.
    … and much more!

    💬 “Be prolific, not perfect.”
    That’s one of Zareen’s mantras - and both this episode and Part 1 left a deep impression on us in this respect and many others.

    Let us know what you think!

    Dr. Zareen Roohi Ahmed:
    LinkedIn: https://www.linkedin.com/in/dr-zareen-roohi-ahmed-phd-3b51b219/
    Gift Wellness: https://giftwellness.co.uk/
    Halimah Trust: https://www.halimahtrust.org.uk/
    Period Poverty: https://www.periodpoverty.uk/
    Website: https://www.zareenroohi.com/

    Trevor:
    LinkedIn: https://www.linkedin.com/in/trevormerriden/
    Merriborn: https://merriborn.co.uk/
    Email: trevor.merriden@merribornmedia.co.uk

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    37 mins
  • Dr. Zareen Roohi Ahmed: ON Pain, Resilience and Purpose - Part 1 of 2
    Jun 5 2025

    This week on The Merri-Cast, I’m joined by Zareen Roohi, Founder & CEO of Gift Wellness, an inspiring voice in purpose-led entrepreneurship.

    In the first of a powerful two-parter, Zareen shares her remarkable life and career journey – from growing up as the daughter of Pakistani immigrants in the West Midlands to navigating early life challenges, building a remarkable and diverse career and then, tragically, losing her daughter Halimah in 2007.

    Out of this unimaginable loss came incredible resilience and purpose. Zareen built the Halimah Trust and later launched Gift Wellness – the latter born out of a sudden and powerful moment of clarity.

    In part 1 of our conversation, Zareen shares:
    • Navigating identity and racism in building her career.
    • Her experience as CEO of the British Muslim Forum in the wake of the 7/7 bombings.
    • Building a legacy through her daughter’s passions and values.
    • The birth of Gift Wellness and its mission to restore dignity to women in crisis.

    This conversation is raw and real - and offers real insight to entrepreneurs seeking purpose, as well as profit.

    Stay tuned…because part 2 is coming soon where we dive deeper into Gift Wellness and Zareen’s brilliant advice for fledgling entrepreneurs.

    Dr. Zareen Roohi Ahmed:
    LinkedIn: https://www.linkedin.com/in/dr-zareen-roohi-ahmed-phd-3b51b219/
    Gift Wellness: https://giftwellness.co.uk/
    Halimah Trust: https://www.halimahtrust.org.uk/
    Period Poverty: https://www.periodpoverty.uk/
    Website: https://www.zareenroohi.com/

    Trevor:
    LinkedIn: https://www.linkedin.com/in/trevormerriden/
    Merriborn: https://merriborn.co.uk/
    Email: trevor.merriden@merribornmedia.co.uk

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    33 mins
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