In this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the importance of maintaining team morale even in challenging times.

Sam and Phil discuss disciplined goal setting and the role of Agile Planning in achieving consistent growth. Hear about how Ashdown Jones not only hit but exceeded their targets, despite a tough market.

Plus, get an exclusive look at how becoming part of the AJ Mastermind program can revolutionise your business.

This episode is brimming with advice and insights to elevate your estate agency’s profile and performance. Tune in to get inspired and IGNITE your agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Maintaining focus on KPIs and team morale can significantly impact your agency's success.

➡️ Strategic planning and disciplined goal setting are fundamental for hitting and exceeding targets.

➡️ High-value home market penetration requires a roadmap and the right team in place.

Some great moments:

✅ “The New Year period is when other agents don't really know what to do. This is the period where you can add that extra percentage of market share.”

✅ “We've turned a negative beginning of the year to a positive, where the team felt stronger and clearer about their roles and KPIs.”

✅ “There should be a committed capital amount required to set up an agency, ensuring those entering are genuinely prepared and have a plan in place.”