The Future of Media, Explained - from Press Gazette

By: New Statesman Media Group
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  • Summary

  • Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.


    The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content.


    If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management systems, new publishing revenue strategies and audience growth tactics - then this is the podcast for you. It also aims to provide insight into the biggest challenge of all, how to lead and inspire people on the journey of technology-led change which ever major media company globally is going through.


    It is hosted by Press Gazette Editor-in-chief Dominic Ponsford who is joined every week by a member of the team sharing insights from their area of expertise and featuring interviews with some of the leading names in media globally.



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Episodes
  • What we learned in 2024 about the business of news

    What we learned in 2024 about the business of news
    Dec 19 2024

    The Press Gazette team look back on the big themes of 2024 for news publishers and reveal what they have learned.

    They also share their predictions for 2025 which include: more paywalls in the national media, an economic upturn all around and big changes in the tech platforms which readers use to discover their news,


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    24 mins
  • How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you

    How Bluesky became News-sky, discovering new Google traffic and what Trump 2 means for you
    Nov 28 2024
    Press Gazette editor-in-chief Dominic Ponsford talks about the benefits of Bluesky for publishers with the zeal of a new convert, reporter Bron Maher explains how publishers are getting new traffic from Google via Discover and Charlotte Tobitt reveals the biggest lessons for the news industry from the US presidential election.

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    22 mins
  • Generative AI in the newsroom at the Telegraph

    Generative AI in the newsroom at the Telegraph
    Nov 14 2024

    Telegraph Media Group director of technology Dylan Jacques talks to us about the title's ambitious plans to roll out a new generative-AI powered feature every month for 12 months.

    It has already rolled out AI-written summaries and various internal tools which are helping journalists use AI to improve content, increase reader engagement and so sell more subscriptions.


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    44 mins

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