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The Fractional CFO Show with Adam Cooper

The Fractional CFO Show with Adam Cooper

By: Adam Cooper
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About this listen

Every small business owner needs financial advice to help scale and grow. Each week successful Operators join fractional CFO Adam Cooper, to share their experiences, tips and tricks to help improve your business cash flows, profits and help reach your financial goals. If you are an entrepreneur looking to take control of your business finances, this is the podcast for you.

© 2025 The Fractional CFO Show with Adam Cooper
Economics Leadership Management Management & Leadership
Episodes
  • Moving marketing from a cost to a profit centre
    Jul 17 2025

    This week, I sat down with Stephen Knight, Founder and CEO of Pimento, to unpack how business can turn marketing from a cost into a profit driver.

    Some of my favourite takeaways from our conversation:

    ✅ The #1 mistake SMEs make when hiring marketing help, and how to avoid it.
    ✅ Why cutting brand spend in a downturn is often a strategic mistake.
    ✅ How to find the right marketing partner in a sea of thousands of agencies.
    ✅ How PE-backed businesses can still build brand equity without losing performance focus.
    ✅ And, what happened when a FTSE30 firm spent just 17p per customer per year on marketing.

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    37 mins
  • Hiring Your First 5 People Without Regret
    Jun 25 2025

    This week, I sat down with the brilliant @Sarah Lamontagne, Founder of @Montagne Motion Consulting, to dive into what really matters when founders make those all-important first hires.

    Sarah’s seen it all, from prisons to AI scaleups, and brings some refreshing honesty, and tonnes of experience to bear hiring, culture, and building the foundations for a people-first business.

    Some personal highlights from our conversation:
    ✅ Why founders waste time (and budget) trying to DIY their early hires.
    ✅ The real cost of a 5-stage interview process (and why it needs to die).
    ✅ How finance and HR should actually collaborate (hint: start with muffins).
    ✅ What culture really is, and why Slack emojis don’t count.
    ✅ Why every founder needs to think about succession planning before they think they’re ready.

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    43 mins
  • Building a Charity with a CEO’s Mindset
    Jun 3 2025

    This week, I sat down with Peter Charalambides, CEO of The Upper Room and former Property CEO, for a powerful conversation on how to run a charity with a business mindest.

    Some of my favourite moments from our chat include:

    ✅ What Peter learned from starting-up a business and how that shapes his charity leadership today.
    ✅ Why charities must diversify income streams and the impact of local community.
    ✅ Financial lessons from the business world on cash flow, benchmarking salaries, and tech that Peter took to the third sector.
    ✅ How Peter uses mindfulness (and a beard net) to help out with The Upper Room’s meal service.
    ✅ And his call to action for younger donors, and those who can help reach them.

    If you're leading a purpose-driven business or want to hear what financial leadership looks like in the charity sector, this one’s for you.

    Big thanks to Peter for being generous with his story, and for the Doctor Who name drop too 👀

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    35 mins
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