The FODcast

By: Tim Roedel and James Hodges
  • Summary

  • In the FODcast (The Future of #DigitalCommerce) we explore the real career stories of the people who have made it to the very top of the sector and those who are working at the cutting edge of innovation and change right now. Listeners to the podcast gain insight into the journeys industry leaders have taken to be where they are today, the challenges they are facing now and their aims for the future.

    © 2024 The FODcast
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Episodes
  • Elevating Customer Journeys in Digital Commerce with Alessandro Desantis
    Dec 10 2024

    In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports.

    💡 Key Takeaways from This Episode:

    • Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance.
    • Unlocking the Power of Data: We talk about why many brands miss out by focusing on broad data instead of actionable insights.
    • The Future of Digital Product Passport: With upcoming European regulations, DPPs are set to transform retail by providing detailed product information and bridging online and offline experiences. Learn how they can enhance consumer engagement and second-hand market insights.
    • AI’s Role in Retail Innovation: From tools like Shopify’s Sidekick to hyper-personalisation, we dive into how AI is reshaping customer interactions while stressing the need for human oversight to maintain brand integrity.

    🎧 Ready to rethink your approach to digital commerce? Tune in now wherever you get your podcasts for expert advice and forward-thinking strategies.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    51 mins
  • Revolutionising E-Commerce: The Role of AI and Personalisation with Roxy Couse
    Dec 3 2024

    What’s driving the next wave of e-commerce innovation?

    In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience.

    From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape.

    💡 What’s in this episode?

    • Insights into the role of AI in creating tailored customer experiences that build loyalty
    • Strategies for overcoming omni-channel challenges and unifying business operations
    • A look at how real-time data and user-friendly tech are transforming the e-commerce landscape

    🎙️ Roxy also reveals how Bloomreach has set the standard in personalisation, enabling brands to guide customers effortlessly to the products they need.

    Her practical advice on integrating AI strategically offers a roadmap for businesses looking to enhance their digital offering.

    🎧 Ready to explore the cutting edge of e-commerce? Tune in now!



    #ECommerceTrends #AIInBusiness #CustomerExperience #Innovation #Leadership #DigitalCommerce

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    43 mins
  • Tech Strategies Redefining the Travel Industry: Mike Jones on Transforming loveholidays and Ushering in Innovation
    Nov 26 2024

    Ever wondered how failure can fuel success?

    In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success.

    Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.

    💡 What’s inside this episode?

    • The tech-driven transformation of loveholidays, including the shift from monolithic systems to service-oriented architecture.
    • How Generative AI is revolutionising operations, from content creation to customer service.
    • The importance of diverse talent and co-located, cross-functional teams in driving innovation.

    🎙️ Mike shares how strategic leadership and the seamless alignment of technology with business goals have propelled a 'technology company that just happens to be in travel' to industry frontrunner status. His insights are packed with actionable lessons for anyone navigating the dynamic intersection of business and tech


    As Mike puts it best: "You either win or learn." It's a mindset that resonates deeply throughout this conversation.

    Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

    Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/




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    1 hr and 1 min

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