In this episode, we examine how businesses develop and position products in the market through strategic product planning and pricing decisions. We explore core pricing strategies—such as skimming, penetration, and product-line pricing—alongside the key factors that influence them, including market demand, competition, and regulatory constraints. We also break down the components that make up a product—branding, packaging, labeling, and warranties—and trace the product life cycle from development to decline. Finally, we discuss the importance of distribution channels and the role of intermediaries in ensuring product accessibility across local and international markets.

In this episode, we explore the principles of organizational design and the dynamics that drive structural decisions. We examine key theories—from classical to contingency approaches—and break down various structural models like functional, matrix, divisional, and network designs. The discussion also covers the roles of leadership, HR, information systems, and internal marketing in shaping organizational architecture. Finally, we look at how effective design supports innovation and adaptability in fast-changing environments, making it a vital tool for strategic execution and long-term performance.

This episode explores the core themes of industrial relations within the Nigerian context. We examine the roles of trade unions, employer associations, and the state, alongside the principles of collective bargaining and labor negotiation. We also dive into the realities of workplace conflict—its types, causes, and resolution strategies—highlighting how conflict management intersects with effective industrial relations. Drawing from academic frameworks and real-world implications, this episode offers a grounded look at the forces shaping labor and organizational dynamics in Nigeria.

This episode offers a foundational look at the core principles and practices of management. We start by unpacking what management really means and the critical skills every manager needs—technical, conceptual, and interpersonal. We then explore how management differs from administration and how both interact in real-world settings. From understanding environmental factors that shape decisions to mastering problem-solving and communication, we break down the frameworks that guide effective management. Whether it’s leading teams or making strategic choices under pressure, this episode lays out the essentials of modern managerial practice.

In this episode, we break down the fundamentals of Industrial Marketing—also known as business-to-business (B2B) marketing. Unlike consumer marketing, industrial marketing involves complex buying processes, multiple decision-makers, and long-term relationships. We explore the unique dynamics of organizational buying behavior, personal selling, pricing strategies, and channel management. You’ll also learn how promotional tools like trade shows and advertising function differently in industrial contexts, and what it takes to market effectively to institutions and other businesses. Whether you're new to B2B or looking to deepen your understanding, this episode lays out the core principles and strategies that define the field.

In this episode, we explore the psychology behind purchasing decisions through the lens of consumer behavior. From motivation, perception, learning, and attitude formation to the influence of family, social class, and cultural values, we break down the internal and external factors that shape how consumers think and act. We also examine group dynamics, market segmentation, organizational buying behavior, and the full decision-making process—from problem recognition to post-purchase responses. Plus, we take a critical look at the "dark side" of consumption, including compulsive buying and consumer exploitation. Drawing from both Nigerian and global perspectives, this episode links theory with real-world marketing strategy.

In this episode, we take a structured look at the world of Advertising Management—from its historical roots to its evolving role in today’s digital economy. We unpack the goals and functions of advertising, the principles of integrated marketing communications, and the importance of consistency across platforms. We also examine the regulatory environment in Nigeria, including the role of APCON, and reflect on the ethical and societal impacts of advertising. Finally, we explore how globalization is reshaping advertising strategy, with a focus on emerging challenges and opportunities in the Nigerian market.

This episode explores the core of Organizational Behavior—how people think, act, and interact within organizations. We examine key concepts like personality, motivation, perception, and group dynamics, and how they influence workplace outcomes. From leadership styles and communication to organizational culture and change management, we unpack the theories and frameworks that help managers understand human behavior and improve performance.