Join Mo and Jo as they unpack the Webby's fascinating trend report on the rise of "brainrot" culture! Your hosts explore why Gen Z and Gen Alpha are driving a new wave of intentionally chaotic online behavior that's racked up over 1.3 billion views. They dive into how major brands like Porsche and Wimbledon are embracing the absurd, why traditional marketing is giving way to "calculated chaos," and what it means when companies are told to get "unhinged." The conversation examines how this seemingly random trend is actually building powerful communities through shared experiences and inside jokes. From the success of Ryanair's self-mockery to the strategic genius behind Teletubbies' bizarre content, this episode decodes the method behind the madness of modern digital culture.

Join Mo and Jo as they dive into WIPO's latest Global Innovation Index! Your hosts explore the changing landscape of global innovation, from the rise of powerhouse tech clusters like Tokyo-Yokohama and Shenzhen-Hong Kong-Guangzhou to emerging innovation hotspots. They break down why certain economies are leading the pack in venture capital investment, examine the surge in social entrepreneurship in unexpected places like Oman and Latvia, and explore how ecological sustainability is reshaping innovation metrics. The conversation spans from Israel's impressive performance across multiple innovation pillars to the rapid advancement of nations like Thailand and Vietnam in high-tech exports. Whether you're a policy maker, investor, or innovation enthusiast, this episode maps out where global innovation is heading and why it matters.

Join Mo and Jo for a deep dive into World Data Lab's Consumer Outlook 2025! Your hosts break down the massive expansion of the global consumer class, set to add 131 million new spenders and $3.2 trillion in purchasing power. They explore why Asia is leading the charge, with India adding 47 million consumers and tracking to overtake China in the coming decade. Get the scoop on why Gen-Z will be the biggest and richest generation ever, but why Millennials and Gen-X will still dominate spending for the next 20 years. Plus, discover which spending categories are seeing the fastest growth, from restaurants to healthcare, and why the 50+ demographic is more crucial than ever. Whether you're a business leader, marketer, or curious about where global consumer power is heading, this episode maps out the forces shaping our economic future.

Join Mo and Jo for their deep dive into SOFTSWISS's latest iGaming forecast! Your hosts explore what's ahead for this dynamic industry, breaking down the key forces shaping its future. They examine the changing regulatory landscape, unpack how data-driven personalization and influencer partnerships are transforming marketing, and explore the critical roles of AI and cybersecurity in the industry's evolution. The conversation covers major business developments, from merger and acquisition trends to the growing focus on responsible gambling practices. Drawing from AI-powered research, industry surveys, and expert insights, Mo and Jo take you on a global tour of iGaming markets and their unique opportunities. Whether you're an industry veteran or just curious about where iGaming is headed, this episode gives you the roadmap to understand what's next.

Join Mo and Jo as they unpack Activate Consulting's Technology & Media Outlook 2025! Your hosts dive into the sectors set to explode over the next four years, from internet and media to B2B tech and software. They examine how generative AI is reshaping industries, why super users are becoming more crucial than ever, and what's next for eCommerce and gaming. Get the latest insights on how different age groups are changing their tech and media habits, with special attention to mobile and streaming trends. Plus, Mo and Jo explore two game-changing developments: the emergence of spatial computing and the rising power of retail media networks. Whether you're a tech enthusiast, business leader, or just curious about where digital media is headed, this episode breaks down the trends that will shape our digital future.

Accenture's report examines how artificial intelligence (AI) is driving business growth. The report highlightsthat companies with high AI maturity experience significantly greater revenue growth than those with low maturity. Accenture identifies three key growth horizons for AI adoption: amplifying core business, expanding into adjacent markets, and creating entirely new revenue models. The report concludes that proactive AI adoption is crucial for navigating market uncertainty and achieving sustainable growth, offering strategies and case studies to support this. Several leading companies' successful AI implementations are showcased, illustrating the potential for substantial financial returns.

Join Mo and Jo as they break down Accenture's eye-opening 2025 Life Trends report! Your hosts explore five major shifts reshaping society, starting with why people are increasingly skeptical of online content in an era of AI-generated scams and misinformation. They examine mounting parental concerns about digital technology's impact on children's mental health, and discuss why consumers are gravitating toward quick solutions for life goals through social media. The conversation dives into how economic pressures and technological change are affecting workplace dignity and employee engagement. Finally, Mo and Jo unpack the emerging "social rewilding" movement, where people are seeking more real-world experiences and redefining technology's role in their lives. This episode gives you the insights you need to understand the major forces shaping our near future.

Get ready for a juicy episode as Mo and Jo unpack Accenture's latest deep dive into the luxury market! Your favorite hosts break down why some luxury brands are crushing it while others are barely hanging on. Armed with insights from 500 luxury executives, they'll reveal what's really separating the winners from the losers in this glamorous world. You'll learn the secret sauce behind brand desirability (spoiler: there's actually a framework for this!) and why operational excellence isn't just corporate jargon. Listen as Mo and Jo dissect how the top performers are nailing it with laser-focused strategies, smart tech investments, and giving their people real power to make moves. Whether you're in the luxury space or just fascinated by how the other half shops, this episode serves up the blueprint for reinvention in an industry that's changing faster than last season's must-have handbag.