For this episode of The Business of Fitness Podcast, Dan has created a 12 book reading list for 2025. One book each month that will have massive impact on your fitness business.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. The five essential objectives every fitness business must meet to succeed.
2. Why failing to create value turns your business into a hobby.
3. How ineffective marketing leads to your business becoming a flop.
4. The risks of undercharging and failing to deliver value.
5. Why profitability is the ultimate measure of a sustainable fitness business.

If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and scaling a successful business.

And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it.

The wrong question is…

‘How do I get more clients?’

In this episode, Dan Williams reveals the question you should be asking to truly achieve business success.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why 'How do I get more clients?' is the wrong question to ask.
2. The power of using 'five whys' to uncover the root problem in your business.
3. Alternative strategies to increase profit without simply adding more clients.
4. How 'satisficing' might be holding your business back.
5. Why defining a 'full and good life' is essential for business success.