The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

By: Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com
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  • Summary

  • The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!
    Copyright © B2b Interactive Marketing, Inc. 2021
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Economics Management Marketing
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Episodes
  • Episode 998 – The Mysteries of LinkedIn?

    Episode 998 – The Mysteries of LinkedIn?
    Dec 23 2024
    One of the world's great mysteries is the Bermuda Triangle. When it comes to any social media platform, people, features, and more are like the Bermuda Triangle. One second, they are there, and the next, they are gone. If you feel like your content is being swallowed up by LinkedIn's Bermuda Triangle (algorithms), I am here to offer you hope. The two things I have mentioned are to connect with as many relational contacts, and initiate engagement with them as much as possible. As I have said in past posts, email is the only tool you can use to control who sees your content. In reality, spam blockers and bad data can hinder that, but the message gets delivered. As a basic free system, social media is controlled by AI to determine who sees your content and when they see it, making it seem and feel like it just swallows it up.
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    10 mins
  • Episode 997 – The Original Inbox

    Episode 997 – The Original Inbox
    Dec 19 2024
    We have officially transitioned from the information economy to the attention economy. The Information Economy has significantly transformed B2B business, driving a shift towards data-driven decision-making and digital transactions. In this paradigm, companies leverage information and communication technologies (ICT) to streamline business. The Attention Economy has profoundly impacted B2B business, transforming companies' engagement with clients and prospects. In this new paradigm, marketers face the challenge of capturing and retaining the scarce attention of decision-makers amidst an overwhelming flood of information. The main difference between the email inbox and the postal inbox is often looked at as cost. It can cost pennies to send to either. Email costs a fraction of a cent to send, while it costs 50¢ to 70¢ to send a postcard. Email tends to have a 20-40% deliverability. But, if you have the correct mailing address for somebody's postal box, you have a 90% or greater deliverability, which is 2-4 times more successful than email. We are seeing an increase in companies scrubbing their client data. What I mean is that they are looking at their CRM or accounting data and copying and filtering in spreadsheets (by the way, my company does that for them). The art of getting personal is going to become more of a norm than being part of the “AI Machine.” Automation is great at some things but not at developing relationships.
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    11 mins
  • Episode 996 – Reach Out… Reach Out and Touch Someone

    Episode 996 – Reach Out… Reach Out and Touch Someone
    Dec 12 2024
    In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were implemented at companies. With the advent of computers and now AI, talking to a human is damn near impossible, especially if they don't have your number in their contact system in their phone or VOIP system. What has been lost in all of this transition to technology is the “Art of the Phone Call.” That makes every connection on social media and every conversation a valuable asset in your business arsenal. As I said before, it costs more to have human-to-human contact, but that is something that no internet form, chatbot, or automated voice tree hell will ever give you. The main thing is to find a way to get people to share information. Reaching out and touching someone digitally has become more complicated and time-consuming than it has been in the past. This is why the 10-10-10 method is so effective.
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    10 mins

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