The B-Word

By: James Healy
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  • Summary

  • All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the most biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?
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Economics Management Management & Leadership Science Social Sciences
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Episodes
  • Fish Out Of Water

    Fish Out Of Water
    Apr 17 2025

    What can Lawrence of Arabia teach us about organisations?

    Why do organisations persist with so many accepted practices that don't seem to work?

    What does a more evidence-based approach to organisational change look like?

    James is joined by Beirem Ben Barrah and Philip Jordanov to talk about practical ways organisations can apply the science of human behaviour.

    Buy Beirem and Philip's books: The Future of Change Management and The Dynamics of Business Behaviour.

    Theme Music: "The Great Wide Open" by Kulakovka, via Pixabay.
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    59 mins
  • Adopting AI

    Adopting AI
    Mar 17 2025

    Why is everyone so excited about AI?

    What makes AI so different from any previous technology and what does that mean for adopting it?

    What does AI mean for jobs?

    What can the Sorcerer's Apprentice and Frankenstein teach us about AI adoption?

    And what is that cryptic book cover about?

    In the first episode of a new series of The B-Word, Paul Gibbons and I discuss our new book, "Adopting AI: The People-first Approach", which you can buy now.

    Theme Music: "The Great Wide Open" by Kulakovka, via Pixabay.
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    1 hr and 11 mins
  • In Our Own Image

    In Our Own Image
    Aug 8 2024

    What does the pursuit of Artificial Intelligence tell us about human nature?

    Can we ever understand AI, or the human brain?

    Can machines become conscious and should we worry about that possibility?

    In this episode, James talks to AI researcher and author George Zarkadakis about human intelligence, artificial intelligence, and the future of humanity in a world of super intelligent computers.
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    1 hr and 7 mins

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