Your personal brand is the sum of how others perceive you—your strengths, the expertise they associate with you, and the way you communicate your skills and personality both in person and online. But why is having a personal brand so important? Throughout your career, one thing is certain: you will need to pivot. Pivots are inevitable, often unexpected. Whether it’s a layoff, taking breaks to care for loved ones, or another curveball, having a strong professional brand already in place gives you the agility to respond and adapt on your terms.

But how do you build one, and how do you communicate it effectively? Join us as we talk to Rena Cook, founder of Vocal Authority about how VEST Members can communicate with confidence, authenticity, and influence. From activists to CEOs, Rena has guided professionals to harness their voices as a powerful tool for leadership and connection. As a speaker, author, and vocal coach, Rena’s approach blends practical insights with actionable strategies you can start using immediately to elevate your presentations and everyday conversations.

If you enjoyed the episode share it with a friend and don't forget to leave us a review. If you are ready to take your career to the next level, apply to join our community of professional women, all eager to help you get there and stay there. Check out our VEST Membership and apply today! www.VESTHer.co