We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life?

In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was a renewed focus on impact.

You’ll learn:

• What course impact actually means
• The four key signs your course is creating lasting change, and why missing even one of them matters
• How to tell if your students are truly implementing what you teach

Whether you're questioning your course's effectiveness or simply want to ensure your students walk away transformed, this episode is your first step toward creating a course with reach, reputation, and results.

🎧 Plus: Shannon’s Bold Idea may shift how you see your role as an educator forever.

✨ Want more?

Join The Build Lab — the community for course creators who care about doing it right. With feedback, guidance, and access to Shannon’s full course-building system, it’s where real impact starts.

🗓 Next week on the podcast: Shannon chats with Kelly Leardon from Walk Like Warriors about building a thriving course business without a huge audience. You won’t want to miss it.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment.

Today’s guest knows exactly how that feels—and she’s built a business showing entrepreneurs a better way.

In this episode of The Art of Online Course Creation, Shannon sits down with Justine Beauregard, award-winning sales strategist, writer for Entrepreneur.com, and host of the People Over Profit podcast. Justine’s story is anything but conventional. From charging $5 for backyard puppet shows to enrolling 204 students in a brand-new group program—with no email list and no ad spend—her approach to business has always been rooted in creativity, empathy, and a deep understanding of people.

Together, Shannon and Justine explore:

• The surprising difference between marketing and sales that most course creators get backwards
• Why building an audience isn’t always your first move—and what to focus on instead
• How Justine grew a thriving course-based business using borrowed audiences and organic referrals without ever feeling salesy
• What it really means to sell in a way that feels natural, ethical, and aligned with who you are
• Why messaging matters more than metrics—and how to speak directly to the people who are already searching for you
• A fresh take on the outdated “discovery call” that might change how you connect with potential students forever

Whether you’re brand new to course creation or you’ve launched a few times and are feeling stuck, this conversation is packed with honest insight, refreshing perspective, and actionable ideas to help you sell with confidence and ease—without becoming someone you’re not.

💡 One powerful takeaway: What if the best lead generation strategy isn’t about hustling for attention… but about serving your students so well that they naturally spread the word?

Justine’s story is proof that real relationships, genuine curiosity, and a strong mission can build a business that thrives—one conversation at a time.

Website: www.justinebeauregard.com

Podcast: https://www.justinebeauregard.com/podcast

Instagram: https://instagram.com/justinebeauregardcoach

To access Justine's Freebies, click here.

🎧 Tune in now and get inspired to rethink how you sell, connect, and serve.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

Join me in The Build Lab and get access to my new custom GPTs!

AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special?

In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there. She’ll reveal how most AI tools are getting it wrong, and how you can make them work for you without compromising your unique voice, stories, or expertise.

You’ll also hear:

• Why generic course content is flooding the market—and how to avoid that trap
• The crucial moment in the course creation journey where most creators quit (and how to push through it)
• A peek into the revolutionary tools Shannon’s building—and how they’re changing the game

If you’ve ever felt overwhelmed by AI or unsure how to use it ethically and effectively in your business, this episode is your guide to creating with clarity, confidence, and integrity.

👉 Whether you're AI-curious or AI-cautious, don't hit publish on your next course without listening to this.

Are you ready to create your course and need the exact steps and frameworks to follow? Check out Your Best Course Experience.

Confident in your course idea and want to get to market as quickly as possible? Check out The Accelerator VIP Experience.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.

That moment marked the beginning of Shannon Russell’s second act.

After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do the same.

In this heartfelt and practical conversation, we explore what it really takes to pivot from a 9-to-5 into entrepreneurship. From navigating identity shifts to launching your first course, Shannon shares the raw truth and encouraging wisdom you won’t find on your Instagram feed.

We talk about:

• Why passion alone isn’t enough—and what else you really need
• The mindset and identity shifts no one prepares you for
• How to know if online courses should be your side hustle… or your second act
• Why planning your leap (instead of just jumping) leads to more freedom, not less

If you’ve ever thought, “I want more, but I don’t know what’s next…” this one’s for you.

🎧 Listen now and let’s start mapping out your second act.

👉 Resources & Links Mentioned:

• Shannon Russell’s Website: secondactsuccess.co
• Her book Start Your Second Act – Available now!
• Follow Shannon Russell on Instagram,
• Check out Shannon's FREE Resources
• Book a discovery call with me: shannonlboyer.com/services

📌 Don’t forget to subscribe, share, and leave a review if this episode resonated with you.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."

It’s time we rethink what makes an online course “high quality.”

In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success.

Spoiler alert: It’s not fancy production or flashy design.

Whether you’re just getting started or refining a course you’ve already launched, you’ll learn what separates forgettable content from transformational experiences.

Shannon breaks down the key differences between packaging content and designing for learning—and explains why thinking like a teacher is your most powerful asset as a course creator.

If you’ve ever felt pressure to have perfect slides, cinematic video, or 57 bonus modules just to feel legitimate… this episode will be a breath of fresh air.

You’ll walk away with:

• Why “production value” is not the same as “instructional quality”
• How to spot the repackaging trap (and avoid disappointing your students)
• The mindset shift that separates experts from exceptional educators
• The three instructional strategies that truly make a course unforgettable

Plus, Shannon introduces a brand-new segment: One Bold Idea—a powerful takeaway to help you reflect, refine, and reimagine your course long after the episode ends.

🎁 Free Resource:

Want to make your course more effective and more shareable?
Grab Shannon’s free guide:
👉 The 7 Things All Courses Must Have to MAX Student Referrals
Perfect for refining your current course or setting the foundation for your next one.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome.

They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online course, avoid showing up publicly, or hold back from claiming our expertise.

Lindsay introduces listeners to Positive Intelligence and the concept of the internal saboteur—that critical inner voice that keeps us playing small. Together, Shannon and Lindsay explore how to recognize these saboteurs, reframe limiting beliefs, and build the mental muscles needed to step into leadership with confidence and clarity.

What You’ll Learn in This Episode:

✅ Why “imposter syndrome” might be holding you back more than it’s helping

✅ The neuroscience behind self-doubt—and how to rewire your brain in just 6 weeks
✅ The subtle lies your saboteur tells you (and how to spot them)
✅ Why confidence doesn't require perfection—or knowing everything
✅ How course creators can reclaim their authority and own their expertise
✅ What to do when negative feedback threatens your momentum
✅ Tips for both new and experienced course creators to overcome hesitation and stay connected to their purpose

Links & Resources Mentioned:

• 🔗 Learn more about Positive Intelligence Bootcamps: highvoltageleadership.ca
• 📸 Follow Lindsay on Instagram: @highvoltleadership
• 💼 Connect with Lindsay on LinkedIn: Lindsay White on LinkedIn
• Free Saboteur Assessment

If You Loved This Episode…
Please take a moment to leave a 5-star review and subscribe so you never miss an insight-packed conversation. And share this episode with another course creator who might need a reminder that they’re already more than enough.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul?

In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marketable area of expertise and narrowing your topic so it’s clear, focused, and profitable.

If you’ve ever found yourself spiraling in indecision—knowing you have so much to offer but struggling to figure out how it all translates into a successful course—this one’s for you.

Inside the episode, you’ll learn:

✔ Why being “a few steps ahead” isn’t enough—and what to aim for instead
✔ How the Curse of Knowledge could be blocking your best course idea
✔ The three essential ingredients of a sellable course topic
✔ A step-by-step method to take your vague idea and make it hyper-specific
✔ Why passion is not optional if you want long-term success (and sales)

Plus, Shannon shares her proven Course Topic Filter and some juicy real-world examples to help you cut through the noise, get unstuck, and finally choose a topic that fits you.

🔗 Don’t miss these resources mentioned in the episode:

• Grab the Free Course Topic Filter Worksheet to work through this step-by-step

🎧 Press play and let’s make sure your course topic isn’t just a good idea—it’s the right one.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you.

In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks.

Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell.

In this episode, we cover:

✅ What nurture content actually is (hint: it’s not just another call-to-action)
✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it
✅ The mistake course creators make when they only show up during a launch
✅ How to tap into your creativity (even if you think you aren’t a “writer”)
✅ The secret to making content creation feel fun instead of a chore

Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too.

This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches.

🎙️ Listen now and start creating content that builds real connections!

Connect with Lindsay Smith:

📲 Instagram & Threads: @lindsaysmithcreative
🌎 Website: www.lindsaysmithcreative.ca
🎧 Podcast: Content Magic

Resources & Next Steps:

🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services

📱 Let’s connect on Instagram: @shannonlboyer

🔔 Don’t forget to subscribe and leave a ⭐⭐⭐⭐⭐ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation.

Support the show

Get started on your own course creation journey or learn how to make your existing course even better at The "Your Best Course" Build Lab, my interactive and supportive online community.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co