This episode of The Art of Entrepreneurship is for anyone who’s struggling to get their brand to stand out in a sea of sameness—and wants to build something that actually resonates.

My guest today is Stephanie Roland, Accelity’s Brand & Marketing Director. Stephanie and I discuss how to identify your buyer personas, map the buyer’s journey, conduct stakeholder interviews, and find the “winning zone” that sets your brand apart from competitors. We also talk about why most brand messaging sounds the same—and how to fix it.

Make sure you tune in for practical tips on positioning your company, developing messaging that matters, and building a brand strategy that drives real results.

Stephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.

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• Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)
• Podcast: Why (and when) to rebrand your business w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.1)
• Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

✉️ Hit me up!

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This episode of The Art of Entrepreneurship is for anyone who feels like they have to “earn” doing something nice for themselves.

I’ve been thinking a lot about how often we deny ourselves basic pleasures—rest, new clothes, time to just chill—because we feel like we haven’t worked hard enough to deserve them. In this short solo episode, I’m sharing how that mindset shows up in my own life, especially as a mom, business owner, and partner.

Make sure you tune in if you need a reminder (like I did) that you don’t have to justify taking care of yourself. You’re allowed to rest. You’re allowed to buy the damn clothes. You’re allowed to put yourself first.

• Podcast: Do you take care of yourself? No, really?
• Podcast: Take your PTO! What I learned from time away from my business
• Podcast: Stop being your own greatest enemy

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

✉️ Hit me up!

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This episode of The Art of Entrepreneurship is for anyone who wants a repeatable process for building and scaling companies.

My guest today is Lior Weinstein, serial entrepreneur and Founder of CTOx. Lior and I discuss where entrepreneurial drive comes from, how to create a predictable process for growth, why micromanagement fails, and what he optimizes for first when building a business (spoiler: it’s not efficiency).

Make sure you tune in for insights on building systems that scale, creating an environment where growth is inevitable, and leading in a way that attracts top talent.

Lior Weinstein is a serial entrepreneur and strategic catalyst specializing in digital transformation. He helps CEOs of 8- and 9-figure businesses separate signal from noise so they can use AI to drive new value creation, increase velocity, and leverage untapped opportunities. Lior is a tactical turnaround specialist with deep practical expertise in leadership, marketing, and software engineering. He rapidly distills complex strategies and accessible opportunities into a practical, actionable, and future-resilient road map. Lior has built and sold multiple technology companies and holds multiple machine learning and AI patents. His life purpose is dissolving people’s barriers to action so they can drive impact and pursue happiness.

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• Podcast: A founder’s guide to exit planning w/ Kison Patel, CEO of DealRoom
• Podcast: Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AI
• Podcast: Learning what’s on the other side of failure w/ serial entrepreneur Chris Harder

💡 Submit your topics for the podcast: https://www.jackiehermes.com/connect

👋 Learn more about the podcast: ​​www.jackiehermes.com/podcast

⭐️ Love the podcast? Please consider leaving a 5-star rating on Apple Podcasts!

💛 Production support is provided by Accelity, a full-service marketing agency for bold people growing bold companies.

✉️ Hit me up!

LinkedIn

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