The Apartment Department - A Podcast for Multifamily Marketers

By: Chris Johnson & Anne Baum
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  • Summary

  • Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

    The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

    We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
    © 2024 The Apartment Department - A Podcast for Multifamily Marketers
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Episodes
  • What’s Next in Multifamily Marketing: 2025 Trends with Sarah Wieman

    What’s Next in Multifamily Marketing: 2025 Trends with Sarah Wieman
    Dec 17 2024

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    Multifamily marketers, are you ready for 2025 to be your best year ever? Sarah Wieman, Regional Sales Manager at REACH by RentCafe spills all the secrets on what multifamily marketers are focusing on right now to set themselves apart for 2025. If you are ready to be inspired then this episode is for you.

    Fun fact: Anne, Chris, and Sarah presented together at the AIM Conference in 2024.
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    51 mins
  • Geo-fencing: A Marketer’s Best-Kept Secret with Matthew Kilmurry

    Geo-fencing: A Marketer’s Best-Kept Secret with Matthew Kilmurry
    Dec 3 2024

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    If you want to know what the next big thing in multifamily marketing will be then this episode is for you. Matthew Kilmurry, founder of ApartmentGeofencing.com talks to co-hosts Anne Baum and Chris Johnson about the role of geo-fencing and streaming ads in the multifamily marketing funnel. Bonus: He gives guidance to marketers on how much they should be spending on their brand and awareness budgets for their properties.
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    42 mins
  • The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey

    The Future is Now: Brand Strategies, Gap Analysis, and Standing Out with Lauren Dewey
    Nov 19 2024

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    In this episode, Chris and Anne sit down with Lauren Dewey, founder of Lauren Dewey Consulting, to discuss why the time is now for multifamily marketers to embrace the power of brand and how analyzing your entire marketing and leasing process to find the leaks is a game changer.

    Bonus: Lauren tells us what property management companies are focusing on for 2025 and her take on on-site centralization's viability.
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    37 mins

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