Tailwind Marketing

By: Carlos Corredor and Antonio Santana
  • Summary

  • This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
    Tailwind Marketing (c) 2023
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Episodes
  • Want Better Sales? Start Caring
    May 2 2025

    In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Brett Carnali, VP of Sales and Marketing at Stone Door Group, about what most salespeople miss: empathy. They dig into why detaching from the outcome leads to better deals, how overthinking your funnel kills momentum, and why simple, honest messaging beats clever campaigns. They also talk about vision, team focus, and how to lead without burning out your team or losing direction.

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    47 mins
  • A “Numbers First” Engineering Approach to Marketing Growth
    Apr 25 2025

    In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a “fail fast” philosophy, AI’s impact on SEO, and how to do branding right without losing your performance mindset.

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    32 mins
  • If Your Brand Went on a Date with Your Audience… Would There Be a Second One?
    Apr 10 2025

    In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhelming, spotting key patterns is essential.

    They discuss how a consistent brand voice is more important than ever in today’s AI-driven world, and why companies fear being boxed in by committing to one voice. They compare effective communication to dating—authenticity is key to building trust.

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    45 mins

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