In this episode of TradeOffs, we sit down with Kaleen Canevari, founder and CEO of Flexia, a Techstars backed connected fitness company building the world's first smart Pilates reformer. With a background in mechanical engineering and Pilates instruction, Kaleen shares her journey of launching a hardware startup during the pandemic, navigating manufacturing challenges as a female founder, and developing innovative metrics to quantify Pilates performance. She shares insights about complexities of hardware manufacturing, venture capital dynamics, and the delicate balance between being a technical founder and business leader.

You can learn more about Flexia at https://flexiapilates.com/

For more information on the podcast, check out https://tradeoffs.fm

In this episode of TradeOffs we connect with Tom George, former Head of Pebble at Sidewalk Labs, and now a Product Team Lead at Google focusing on Sustainable Cities. We’ll hear about Tom’s journey from working on speech compression technology for BlackBerry accessories to developing satellite communication systems for ships, and eventually leading hardware teams at Quadlogic and Sidewalk Labs. He shares some insightful lessons about product development, team building, and making difficult decisions.

You can learn more about what Tom is working on at: https://sustainability.google

For more information on the podcast, check out https://tradeoffs.fm

In this episode of TradeOffs we connect with Christina Perla, co-founder and CEO of Makelab, an on-demand 3D printing service. Christina discusses her journey from working in corporate design at Converse to co-founding Makelab, emphasizing the challenges and successes of running a hardware startup. She highlights Makelab's growth strategy, including a hub-and-spoke model for expansion and the importance of community building in client acquisition. Christina also shares insights into the 3D printing industry's challenges, her experiences with venture funding, and the dynamics of working with her business and life partner.

Learn more about Makelab at: https://www.makelab.com use code TRADEOFFS15 for 15% off your first order.

For more information on the podcast, check out https://tradeoffs.fm