Text Agony Aunt Roz with your Cutflower Questions.

Hi, I’m Roz Chandler, and welcome back to The Cutflower Podcast! Today, I'm thrilled to welcome back Dr. David Bek, a leading researcher in sustainable horticulture and creative economics at Coventry University. A lot has changed since David's last visit, and we're diving into his latest work on sustainable practices in the cut flower industry, including insights on the global supply chain, eco-friendly packaging, and the challenges we face in the push for sustainable floristry.

Episode Summary:

In this episode, Roz Chandler sits down again with Dr. David Bek to explore the complex world of sustainable cut flowers and the economics behind them. David shares his journey from childhood experiences with nature to becoming a prominent researcher in sustainable horticulture, with a particular focus on flowers. They discuss his work with the Sustainable Cut Flowers Project and the intricate supply chains that transport flowers across continents.

David highlights the environmental challenges of the cut flower industry, from high carbon footprints to issues with plastic packaging, and how he and other experts are working to find solutions. The conversation touches on sustainable floristry practices, labeling transparency, and efforts to reduce plastic waste. David also shares stories about the impact of economic drivers on sustainability, including how consumer demand shapes market practices. Together, Roz and David discuss the future of sustainable floristry, emphasizing the importance of collaboration among growers, florists, and consumers.

Key Takeaways:

1. Understanding the Environmental Cost: The global journey of flowers involves significant carbon emissions, packaging, and preservation efforts that impact sustainability.
2. The Role of Consumer Demand: Change in the industry often comes down to consumer awareness and demand for sustainably grown, local flowers.
3. Importance of Transparency and Labeling: Clear labeling can inform consumers about flower origins and sustainability practices, helping to shift demand.
4. Collaboration Across the Supply Chain: From growers to wholesalers, collaboration is essential to improve sustainable practices in the flower industry.
5. Innovative Solutions in Eco-Packaging

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• https://www.facebook.com/groups/thecutflowerkickoff2025
• https://fieldgateflowers.kartra.com/page/newsletters
• A Cut Above Waitlist: https://fieldgateflowers.kartra.com/page/ACutAboveWaitlist
• The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
• Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
• Instagram: https://www.instagram.com/fieldgateflowers
• Facebook Group 'Cut Flower Farming - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
• Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection