Subcultural

By: Intuit Mailchimp
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  • Summary

  • Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
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Economics Marketing
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Episodes
  • The Story of Us: Miss Americana and her Swifties

    The Story of Us: Miss Americana and her Swifties
    Dec 10 2024
    Can Swifties cause an earthquake? Two fans explore how Taylor Swift’s followers shake up the charts and redefine fan-celebrity dynamics.
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    43 mins
  • Stich by Stich: Yarnbombing Unravelled

    Stich by Stich: Yarnbombing Unravelled
    Dec 3 2024
    What if street art and traditional craft crossed over? Yarnbombing introduces a soft, colorful twist to urban landscapes, using knitted and crocheted pieces to transform the mundane into the extraordinary. Discover how this movement adds a touch of warmth and creativity to a city's cold corners.
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    28 mins
  • Dressed to Express: The Vibrant World of La Sape

    Dressed to Express: The Vibrant World of La Sape
    Nov 26 2024
    Can fashion be a revolution? The Sapeurs, or Congolese Dandies, turn their almost religious devotion to style into a statement of elegance and defiance.
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    32 mins

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