What if the most powerful lever in strategy isn’t action—but orientation?

In this episode of Strategy Meets Reality, Mike Jones is joined by Mark McGrath—Marine veteran, strategist, and expert in John Boyd’s OODA loop—to unpack how orientation drives adaptation, shapes perception, and rewires how organisations respond to disruption.

Mark takes us deep into Boyd’s legacy, revealing why strategy is less about linear plans and more about continuous learning, destruction and creation, and evolving faster than the environment. From Wall Street trading floors to boardroom transformation, this episode is a masterclass in fighting inertia, rethinking time, and breaking free from the guardians of decay.

🔍 In this episode:

• Why orientation—not action—is the true source of advantage
• How destruction and creation enable real adaptation
• Understanding time, tempo, and disruption
• What it means to lead with curiosity and humility
• Why small shifts create exponential effects
• How to challenge entrenched assumptions and power

🎧 Keywords: OODA loop, John Boyd, strategy, orientation, disruption, decision-making, leadership, complexity, learning, strategic advantage

📘 Learn more from Mark at: https://substack.com/@markjmcgrath

Send Mike a Message

👂 Enjoying the show?
Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout

💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

Design thinking isn’t just for product teams—it can reshape how we do strategy.

In this episode, Mike Jones is joined by Leanne Sobel—Director of Strategic Design at Snowmelt and author of a recent PhD on the intersection of design and strategy. Together, they explore what it means to bring design into strategic work: not just as a toolkit, but as an ethos of participation, reflection, and experimentation.

Leanne shares how traditional strategy often limits possibility through early assumptions—while design opens up space to sense, test, and adapt. From stakeholder engagement to making strategy usable in practice, this episode reframes how strategy can be done in complex environments.

🔍 In this episode:

• How design challenges traditional strategy models
• Building usable strategies—not just presentations
• Why stakeholder inclusion is a risk-reducer, not a slowdown
• The difference between design thinking and design practice
• Why reflection is a core strategic act
• Creating feedback loops to make strategy adaptive

📘 Learn more about Leanne: https://www.snowmelt.io/team-members/leanne-sobel
🎧 Full podcast + notes: https://www.lbiconsulting.com/strategymeetsreality
🎙 Listen on Spotify, Apple, or YouTube

Keywords: Strategic Design, Design Thinking, Organisational Strategy, Adaptive Strategy, Design-Led Change, Stakeholder Engagement, Strategic Practice, Leadership, Systems Thinking, Complexity

Send Mike a Message

👂 Enjoying the show?
Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout

💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/

What if the real barrier to change isn’t resistance—but the stories leaders tell themselves to avoid doing the work?

In this episode of Strategy Meets Reality, Mike Jones is joined by Steve Hearsum—consultant, coach, and author of No Silver Bullet—to unpack the deep disconnect between strategy, leadership, and organisational change.

This isn’t about frameworks or toolkits. It’s about the mess, the uncertainty, and the anxiety that real change creates—and what happens when leaders fall back on control, comms theatre, and performative fixes.

Steve brings sharp insight into why so many change efforts fail to stick, the myths that keep organisations stuck, and the work needed to build capability, coherence and culture from the inside out.

🔍 In this episode:

• Why leadership development often misses the point
• The gap between strategy and actual change
• How anxiety and fragility show up in executive behaviour
• Why clarity is useful—but coherence is critical
• The danger of “burning platform” narratives
• What it really means to build organisational capability
• Why communication isn’t the problem—it’s the shortcut

🎧 Keywords: organisational change, leadership, capability, strategy execution, culture, complexity, communication, change management, OD, Steve Hearsum

📘 Read No Silver Bullet: Bursting the Bubble of the Organisational Quick Fix: https://amzn.eu/d/bUXQWSn

Send Mike a Message

👂 Enjoying the show?
Subscribe and leave a review on your favourite platform — it helps more people find the podcast.

🔗 Full episodes, show notes, and resources: https://www.lbiconsulting.com/strategymeetsreality-podcast

📺 Watch on YouTube → https://www.youtube.com/@StrategyMeetsReality
🎧 Listen on Spotify, Apple Podcasts, and Buzzsprout

💬 Connect with host Mike Jones → https://www.linkedin.com/in/mike-h-jones/