Simon Corbett on the evolution of B2B PR
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Simon Corbett on the evolution of B2B PR
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About this listen
Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook.
The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.
Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.
We talk about:
🔸 The founding story of the agency and the major milestones
🔸 How the best brands in the world approach PR and profile raising
🔸 What has changed in the ways brands get PR now
🔸 How the agency has refined/developed their recruitment process
Enjoy the conversation.
Mentioned in this episode:
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Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org