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Sell By Being Human

Sell By Being Human

By: Alex Smith
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I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/Copyright 2025 Alex Smith Career Success Economics Management Management & Leadership
Episodes
  • A Dr. In Business Relationships Shares His Insights - Dr. Ryan O'Sullivan, author, Global Account Manager, InfoHive
    Jun 11 2025

    Summary:

    Have you ever wondered what the best people do to build high quality business relationships? Today I talk to a guy that devoted seven years of his lif studying just that. And the insights he's gained from asking exdecutives one simple question.

    "Can you think of the best person you've ever worked with from a vendor/partner perspective and what made the so great?"

    Today, Dr. Ryan O'Sullivan comes on the podcast. He's originally from Brittain but lives in Spain. His work you can find in the book, "Building B2B Relationships". We dive into significance of human connection in sales, emphasizing authenticity, and the importance of investing time in relationships.

    We also talk about the role of humor and banter in building rapport. What is banter and how he's seen people use it feectively.

    Dr. O'Sullivan shares insights from his extensive research on business relationships, highlighting the distinction between personal friendships and professional connections, And the key components that contribute to successful business interactions.

    You'll leave understanding how to leverage strong lifelong business relationships by doing the little things for others that can have a profound impact on them. Ryan will also show you how when he's done that, how it's come back to him.

    Key Moments:

    00:00 Introduction to Human Connection in Sales

    03:08 The Importance of Authenticity and Being Human

    06:03 Learning Relationship Skills from Early Life

    08:57 The Role of Banter in Building Relationships in the UK

    11:54 The Value of Initiating Conversations

    14:55 Understanding the Dynamics of Business Relationships

    18:07 The Distinction Between Personal and Business Relationships

    20:58 Insights from CXO Interviews on Relationship Building

    24:06 Key Components of Successful Business Relationships

    29:04 The Art of Intelligence Gathering

    32:04 Building Trust in Business Relationships

    36:00 Navigating Different Personalities

    40:08 Cognitive Capital and Relationship Building

    43:50 The Dynamics of Social Exchange Theory

    46:09 Creating Lasting Connections

    52:08 The Personal Side of Professional Relationships

    Connect with Dr. Ryan

    • LinkedIN

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    55 mins
  • How A Soccer Star Became A Start At Connecting
    May 22 2025

    Summary:

    We've got a force of nature on the program today. She is a 16 year professional athelete. One of only 270 women in history to wear the jersey of the US Womens National Team. She was the first woman in Washingto Spirit history to have her jersey retired.

    Joanna Lohman played at the pinnacle of her sport and now owns stages where she speaks on leadership, performance, courage and resilience.

    We speak. Joanna shares her journey from sports to business, emphasizing the importance of authenticity, storytelling, and teamwork. Joanna has a unique perspective on how the art of selling through human connection showed up for her as an athelete and on her teams. It

    Those lessons also go to explaining how creating a culture of safety and belonging can build influence on those around you. . Joanna also introduces her concept of 'refiring' after retirement, focusing on the idea of continuing to contribute and impact in new ways. The episode concludes with practical advice on how to connect with others authentically and the importance of self-awareness in building relationships.

    If you never thought a soccer player was ever in sales, this episode might just prove you wrong. Her value is in how she creates spaces for people to let people be more of themselves and how that skill can some back to you in ways you may never realize.

    Key Moments:

    00:00 Introduction to JoAnna Lohman

    04:09 The Power of Storytelling in Selling

    07:35 Teamwork and Individual Contributions

    11:46 Celebrating Uniqueness in Teams

    20:09 Transitioning from Sports to Business

    26:18 Harnessing Resilience and Leadership

    30:15 Chasing Feelings Over Strategies

    33:52 Authenticity in Leadership and Sales

    39:57 Creating Safe Spaces for Authenticity

    42:02 The Three Steps to Authentic Impact

    Connect with Joanna

    • LinkedIN
    • Website

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    48 mins
  • The Intersection of Sales, Human Connection, and Entrepreneurship - Francie Jain, CEO, Terawatt
    May 14 2025

    Summary:

    In this episode, I chat with Francie Jain, founder of Terrawatt, to explore the intersection of sales, human connection, and entrepreneurship.

    Francie shares her journey from the hedge fund industry to founding a company that connects individuals with executive coaches. The conversation delves into the importance of relationships in sales, the challenges of career changes, and the role of coaching in personal development.

    Whenever people make big career shifts, it always amazes me how well their sales skills can transfer from one role to the next. Francie will show you what that looks like as an entrepeneur.

    Francie emphasizes the need for authenticity and respect in sales, and discusses the key questions that can lead to personal growth. Things as simple as "What Do You Want?

    She emphasizes the need for effective communication of the benefits of coaching, overcoming common objections, and the significant return on investment (ROI) that comes from employee development. Francie shares success stories that highlight the impact of coaching on reducing turnover and improving organizational performance. She also reflects on personal growth and the importance of self-awareness as a founder, encouraging others to embrace their strengths and remain curious.

    Key Moments:

    00:00 Introduction to Human Connection in Sales

    03:00 The Role of Relationships in Sales

    05:57 Navigating Career Changes and Entrepreneurship

    08:55 The Origin Story of Terrawatt

    12:02 The Importance of Coaching and Mentorship

    14:54 Defining Success and Overcoming Fear

    18:02 Key Questions for Personal Growth

    21:11 Evaluating Coaches and Personal Development

    25:22 The Value of Executive Coaching

    27:03 Communicating the Why Behind Coaching

    29:44 Overcoming Objections to Coaching

    30:41 The ROI of Employee Development

    35:22 Success Stories in Coaching

    39:27 Self-Discovery and Personal Growth

    44:35 Connecting with Terawatt

    Connect with Francie

    • LinkedIN

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    • Website:

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    46 mins
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