Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth.

Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it.

Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2

Zoom Podtrak P2

Microphones Compatible with the Zoom Podtrak P2

Samson Q2U USB Microphone

Rode Podmic USB

Lean Learning: How to Achieve More by Learning Less from Pat Flynn (audible)

Voice of Greece Podcast

Castahead.net - Podcast Producing and More

Libsyn Ads Removes Limits (please note this IS programatic ads check the CPM)

Ask the Podcast Coach (free podcast consulting)

Pat Flynn on Episode 421

What Makes People Share Question of the Month 2021

Home Gadget Geeks

• Around 60 to 80% of podcasts are found through sharing, so that's a big deal.
• Good content isn't just about being decent; it has to be downright irresistible to share.
• We often share things based on the feels—if it hits us in the feels, we share it.
• To get people to share, your content should be emotionally engaging, practical, and visually appealing.

Mentioned in this episode:

Do You Need a Podcast Coach

Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.

School of Podcasting

Live Appearances

I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact

Today we start with the news of Marc Maron retiring his podcast, and a possible shake up at the New Media Show (two shows with 16+ years). So who will fill their space you?

Bri Leever is a community building strategist at Ember Consulting and host of the show "Dear Bri." I saw her present at a webinar put on by Hearbeat (my favorite community tool) and immediately joined her community (which lead to me asking her on the show).

Full show notes at schoolodposcasting.com/987

Mentioned in the Show:

Ember Consulting

Bri's Community of Community Builders

Heartbeat Community Tool

Circle Community Tool

Mighty Networks

Skool Community Tool

Honeycomb App

Dear Bi Podcast

Circle vs Skool Video

School of Podcasting Community

Takeaways:

• Marc Maron is hanging up his podcasting hat after 16 years, and that's a big deal.
• Having both free and paid communities can actually mess up your growth, who knew?
• If you want a thriving community, you gotta focus on what people actually want, duh!
• Starting a podcast with a small team is totally doable; you don't need a squad of 20.
• Don't be surprised if your free community outshines your paid one; it happens more than you'd think.
• People love talking about themselves, so just ask them questions and you'll be golden.

Mentioned in this episode:

You Have A Message That Needs to Be Heard

You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/join

School of Podcasting

Live Appearances

I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact

Where...

Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on.

Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible.

He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs.

Novel Marketing.com (Thomas's website and podcast)

Author Update Show

Tube Buddy (YouTube tool that coaches you)

VidIQ (another tool to help you with YouTube)

Elgato Prompter

Pikzel YouTube Thumbnail Maker

1 of 10 YouTube Thumbnail Maker

Captivate and Buzzsprout Media Hosts with Dynamic Content Capabilities

School of Podcasting - Plan, launch, and grow your podcast

• Adding YouTube to your podcast can significantly boost audience engagement and visibility.
• Titles and thumbnails are crucial for YouTube success, unlike in traditional podcasting.
• The first 30 seconds of your video need to grab attention or viewers will bounce.
• Using your phone as a camera can yield better results than expensive gear for video.
• A strong opening is key for YouTube; don't dilly-dally with long intros like in podcasts.
• Experimenting with different content formats can lead to surprising audience growth on YouTube.

Did you get value from this show? You can give some of the value back and say thanks.

Mentioned in this episode:

Live Appearances

I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement,...