Salesforce Customer 36O is our complete portfolio of products and services designed to help companies connect people and data on a trusted platform. Unite your teams with a single view of your data, so you can grow relationships, build business resilience and run your business more efficiently.

And now, with Customer 36O powered by Data Cloud, we’ve created the world’s first real-time CRM, giving everyone across the organization the insights and answers they need right now so healthcare and life sciences organizations can connect with their patients, members, consumers, and partners in a whole new way to drive wellness across the entire health journey. Built on the #1 CRM Salesforce Platform, Health Cloud offers everything Service Cloud does, and much more. With the health consumer relationship always top-of-mind, it connects data from legacy systems like electronic health records (EHR), claims systems, patient service programs, device inventory, and more, providing a 360 view of the patient / member / consumer. Health Cloud equips employees with purpose-built apps, automated industry workflows, and AI-powered customer insights to boost efficiency, collaboration, and growth. And with industry-specific data models and APIs built into one secure and flexible platform, you can deliver new health solutions faster and stay on the forefront of innovation.

Health Cloud is an engagement platform that helps healthcare, public health, and life sciences organizations connect with their patients and members in a whole new way to drive wellness across the entire health journey. It starts by giving everyone the tools they need to engage with patients, members, and health consumers alike. It is a premier patient and member relationship platform that harnesses the power and security of the cloud, as well as social and mobile technologies, to deliver more personalized engagement.

It is a patient relationship platform that streamlines care coordination of patients with the goal of delivering more efficient and effective care by providing a complete view of the patient, smarter patient management, and a connected patient engagement experience.

Rather than trying to manually customize Service Cloud, healthcare, public health, and life sciences organizations can simply implement Health Cloud and accelerate their time-to-value. Health Cloud is designed specifically and tailored for the health industry. It helps employees deliver best-in-class service and support on any channel. And, the best part is, Health Cloud is built on the Salesforce platform. It offers customizable and extensible data models for your provider, payer, pharma, medical device, and public health organization.

Host: Andy Whiteside
Co-host: Derek Casesse

According to a report by Grand View Research, the global enterprise software market was valued at $389 billion in 2020 and is expected to reach $1.14 trillion by 2028 during the forecast period.

It was found that the growth is driven by the increasing adoption of industry-specific software solutions. Pandemic has pointed to the need for digital transformation, which is accelerating in the healthcare, media, and retail industries. But this list isn't limited to these industries, and the change impacts, in fact, every organization.

So, companies are moving to more industry-specific software that corresponds to their business needs. To avoid the time and resources required to develop your own Salesforce data models, you can choose a pre-made 'skin' over other Clouds – Salesforce Industries products.

Salesforce Industries is a suite of enterprise software solutions built on the Salesforce platform that are designed to meet the specific needs of various industries.

It offers pre-built data models, workflows, and business processes, as well as industry-specific functionalities and features that correspond to economic, political, and social environments.

Host: Andy Whiteside
Co-host: Derek Cassese

If you’re a Salesforce architect your customers have probably started to ask you about generative AI. To maintain their trust, you’ll need to understand what the Einstein 1 Platform is, the unique advantages it provides, and how it’s different from other Salesforce products. This blog discusses five key concepts that architects need to know about Einstein now.

Host: Andy Whiteside
Co-host: Derek Cassese