SEO in 2023 cover art

SEO in 2023

SEO in 2023

By: Majestic.com
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 We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!Copyright 2023 Majestic.com Economics Marketing Marketing & Sales
Episodes
  • Expertise combined with opinions of people is what matter - with Gagan Ghotra

    Expertise combined with opinions of people is what matter - with Gagan Ghotra
    Jun 25 2025

    Gagan Ghotra shares that expertise combined with opinions of people is what matter.

    Discussion points include:

    How do you demonstrate expertise in content?

    Why are opinions of people important?

    How do you incorporate opinions in content?

    How do you measure the success of this strategy in search engines?

    How should this be incorporated into a content strategy?

    How do you measure the success of this strategy?

    How is AI impacting this strategy?
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    14 mins
  • Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero

    Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero
    Jun 18 2025

    Vince Nero advises focusing on relevancy in 2025, meaning less outreach, fewer links, and less Content.

    Discussion points include:

    Why is less more?

    What do you mean by focusing on relevancy?

    Why less outreach?

    Why fewer links?

    Why less content?

    What does this mean for strategy?

    How do you track success?

    How do you persuade senior managers that less is more?
    Show More Show Less
    18 mins
  • There are proven ways to smartly rank better in the AI models - with Jon Mest

    There are proven ways to smartly rank better in the AI models - with Jon Mest
    Jun 11 2025

    Jon Mest shares that there are proven ways to smartly rank better in the AI models.

    Talking points include:

    What does ranking better in AI models actually mean in practice?

    What measurable impact does this have?

    How do you measure leads from AI models?

    Is ChatGPT the best source of leads?

    How do you SEO for AI models?

    How is the space continuing to evolve?


    Read the full transcript of Jon's interview at: https://majestic.com/seo-in-2025/additional-insights/jon-mest
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    17 mins
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