On this episode of DAOn the Rabbit Hole, we’re talking to Patrick Rivera, Product Engineer at Mirror, a home for web3 publishing. 

We begin the episode getting to know Patrick, his background, and how he fell down the crypto rabbit hole. He takes us through his journey from web2 to web3 and describes an article that really inspired him, Zora’s “What is Cryptomedia?” manifesto. 

Next, Patrick defines the term cryptomedia. He describes some of the issues in web2 media and explains how web3 is aiming to combat those issues. He lays out for us how Mirror enables creators to monetize their work, a completely different model from the ads and algorithms we’re used to in web2.

Patrick emphasizes the importance of using crypto native tools and highlights some projects using mirror successfully. We discuss the different approaches creators can take when migrating to web3 and how NFTs are changing our digital identity. 

To close out our conversation, Patrick gives us the inside scoop on Mirror’s newest features and shares how Mirror hopes to impact and benefit the web3 ecosystem in the future. 

To continue this conversation and stay up to date on all things DAOn the Rabbit Hole, you can follow Anay on Twitter @anay_sim and RabbitHole @rabbithole_gg. You can also follow Patrick on Twitter @patrickxrivera and Mirror @viamirror. You can check out Patrick's writing here. 

 

⌛ TIMESTAMPS:

0:00 Intro

1:05 Patrick’s background

2:48 Patrick’s transition from defi to mirror

4:51 Zora’s “What is Cryptomedia?” manifesto 

6:42 What is cryptomedia?

9:17 What are some of the problems with creator tools that exist today?

12:59 How mirror enables creators to monetize their work through NFTs

16:51 The importance of monetizing with crypto native tools

19:36 Examples of projects utilizing Mirror

22:02 How creators can migrate to web3

25:25 How Mirror is improving discoverability and search optimization

28:57 Mirror’s new features

31:13 Written NFTs and digital identity

34:42 Crypto’s trojan horse

38:02 How does mirror hope to impact the web3 ecosystem

39:41 Is Mirror a protocol?

41:24 Follow Patrick!

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