• Rory Sutherland on why marketing is the answer to economic growth

  • Apr 9 2025
  • Length: 51 mins
  • Podcast

Rory Sutherland on why marketing is the answer to economic growth

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  • Summary

  • Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them.

    In this episode, Rory explores why marketing is more like a casino than a science, how to capitalise on your competitors’ blind spots, and what his unexpected TikTok fame has taught him. Expect laughs, left-field insights, and the kind of brilliantly bizarre anecdotes only Rory can deliver.


    Timestamps

    00:00 - Intro
    01:03 - Are we looking in the wrong place for growth?
    05:33 - Should we slow down our adoption of AI?
    09:08 - What marketers and the police have in common
    14:40 - Marketing is a casino
    17:42 - The most transformative behavioural science insights
    19:47 - Take what your competition are doing badly and double down on it
    26:20 - Fame is a luck multiplier
    32:43 - Why AO add bears to every order
    37:19 - How Rory would boost growth in the economy?
    47:13 - What has Rory been profoundly wrong about and why
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