• 109. 6 Money-Making Systems Every Service Provider Needs to Scale in 2025 with Diane Lam
    Dec 31 2024

    It’s time to wrap up 2024 and gear up for 2025! Find out how to assess your business systems for a fresh start.

    In this episode of Roadmap to $1 Million, I have an engaging conversation with the brilliant Diane Lam, a systems and scaling mentor extraordinaire. Together, we dive into dynamic year-end strategies that can supercharge your business growth and set you up for a stellar new year.

    Diane passionately shares her insights on the power of structured systems to not only prevent burnout but also to bolster crucial business pillars like marketing, sales, client experience, delivery, and team management. We uncover the six core moneymaking systems that are the backbone of sustainable scaling and debunk some of the most common myths surrounding the scaling process.

    This episode is packed with actionable advice on the importance of intentional planning and conducting thorough system audits to ensure your business remains rock-solid and primed for growth as you step into the new year. Don't miss out on these invaluable insights that could transform your business journey!

    Listen to the Episode to Learn:

    • Strategies for wrapping up the year and preparing for the next one.

    • The importance of systems and operations in scaling a business.

    • Techniques to avoid burnout while growing a business.

    • An overview of the six core moneymaking systems essential for business sustainability.

    • Common misconceptions about scaling a business.

    • Methods for identifying gaps in business systems.

    • And so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

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    If you love this show, please take the time to leave us a review.

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    45 mins
  • 108. A ​​High-Impact, Low Stress Facebook Ads Strategy
    Dec 24 2024

    Don’t let misconceptions hold you back—effectively advertising your service doesn’t require a massive budget or extensive production. Simplicity can lead to big wins in the ad space!

    In this episode of Roadmap to $1 Million, I'm thrilled to unveil my "high-impact, low-stress Facebook ad strategy" designed exclusively for online service providers and coaches. Get ready to dive into three game-changing pillars for running successful ad campaigns: crafting irresistible messaging, building a seamless customer journey or marketing funnel, and designing low-effort, high-impact ads. We'll delve into understanding your ideal client's deepest pain points, creating irresistible lead magnets, and harnessing the power of simple yet compelling ad creatives like engaging talking head videos and captivating still images.

    My mission is to demystify advertising and amplify its impact, making it approachable and effective, even for those who might feel a bit apprehensive about venturing into the world of ads.

    Join me as we simplify the process and unlock the potential of your advertising efforts!

    Listen to the Episode to Learn:

    • How to develop a high-impact, low-stress Facebook ad strategy

    • Ways to overcome hesitance in advertising due to perceived complexity

    • The importance of crafting magnetic messaging

    • Methods for understanding the pain points of your ideal client

    • How to use simple video and image content for ads

    • And so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

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    22 mins
  • 107. How to Hire the Best Ad Agency for Your Business
    Dec 17 2024

    Many online business owners underestimate the power of setting realistic expectations with their marketing budgets, leading to needless frustration. Knowing how to allocate your resources effectively can determine your success.

    In this episode of Roadmap to $1 Million, we're diving deep into the world of online business growth with some game-changing insights! If you're an online business owner, service provider, or coach, you won't want to miss these invaluable tips on hiring and collaborating with ad agencies.

    Discover why blending organic marketing with paid advertising is a powerhouse strategy and learn how to avoid the pitfalls many fall into when selecting an agency. I'll equip you with essential questions to ask potential agencies, ensuring they align perfectly with your business vision. Plus, we'll explore the importance of strategic oversight and setting realistic expectations for your marketing budgets and campaign outcomes. This episode is packed with actionable advice to supercharge your marketing efforts and set you on the path to long-term success. Tune in and let's accelerate your journey to a million!

    Listen to the Episode to Learn:

    • The importance of integrating organic marketing with paid advertising for business success.

    • Common pitfalls to avoid when hiring ad agencies, such as unmet ROI expectations and lack of strategic oversight.

    • Key questions to ask potential ad agencies to ensure alignment with business goals.

    • Signs that indicate it may be time to reevaluate an existing agency partnership.

    • The necessity of having dedicated oversight for ad performance and campaign optimization.

    • Cautions against ineffective advertising practices, such as boosting posts instead of running structured ads.

    • And so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

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    29 mins
  • 105. How to Master Self-Trust to Succeed as a Woman in Business with Ryann Dowdy
    Dec 3 2024

    Have you ever noticed how the pressure to follow societal norms can stifle your creativity and authentic self? What if we all stopped letting "shoulds" define our choices?

    In this episode of Roadmap to $1 Million, I have an inspiring conversation with Ryann Dowdy, where we explore the dynamic intersection of personal development, mindfulness, and entrepreneurship. With my background in yoga, I emphasize the vital role of self-care in nurturing a thriving business. Ryann shares her compelling journey from the corporate world to entrepreneurship, highlighting how a powerful mindset and energetic alignment have been pivotal to her achievements.

    Together, we delve into the common challenges high achievers face, such as trusting their intuition and making independent decisions, while stressing the importance of harmonizing the mind, body, and spirit. This episode is brimming with valuable insights on conquering self-doubt and forging an authentic entrepreneurial journey.

    Listen to the Episode to Learn:

    • The importance of mindfulness and self-care in entrepreneurship

    • What it takes to transition from corporate America to entrepreneurship

    • The role of mindset and energetic alignment in business success

    • Some challenges high achievers face in trusting their intuition

    • The concept of "flexing the choice muscle" for personal empowerment

    • How to trust in oneself and business strategies

    • Ways to Integrate mindfulness with business strategy

    • And so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

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    37 mins
  • 104. Boost Your Leads: Facebook Ad Secrets for Service-Based Businesses
    Nov 26 2024

    What if your next customer is just one ad away? The right approach on Facebook and Instagram could be the difference between thriving and merely surviving in the coming year!

    In this episode of Roadmap to $1 Million, we're diving into some exciting changes happening with Facebook and Instagram ads, especially for online service providers as we transition from 2024 into 2025. These platforms are still powerhouses when it comes to reaching people, thanks to their massive user base and impressive ad revenue.

    We'll chat about how AI is stepping up the game with tools like AI copywriting and Advantage Plus audience targeting, which are making ad campaigns more effective than ever. I'll share some tips on crafting a multi-layered strategy that includes visibility ads, lead generation, and retargeting to really maximize your reach.

    And of course, I'll be answering some of your burning questions! We'll cover everything from ad costs to lead generation and some tried-and-true advertising techniques. So, grab a coffee, get comfy, and let's explore how to make the most of these platforms in the coming year!

    Listen to the episode to learn:

    • The current effectiveness of Facebook and Instagram ads for online service providers

    • How to integrate AI tools in advertising, including AI copy tools and audience targeting

    • The importance of a multi-layered advertising strategy

    • Ways to use visibility ads to increase brand awareness

    • Strategies to convert interested prospects into customers

    • How to navigate the rising ad costs during peak seasons

    • & so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show More Show Less
    33 mins
  • 103. Why Organic Marketing + Paid Ads Work Best Together
    Nov 19 2024

    When it comes to marketing, relying solely on one strategy is a recipe for stagnation. You MUST integrate both paid and organic efforts to truly thrive!

    In this episode of Roadmap to $1 Million, I'm diving into the crucial role that lead generation plays for online service providers. It's really important to blend both paid advertising and organic marketing strategies if you want to keep your business growing, especially as we get closer to 2025.

    I can't stress enough how risky it is to rely on just one strategy. To illustrate this, I share an inspiring success story about a tech founder who saw amazing results by combining Facebook and Instagram ads with organic marketing efforts. It's a great example of how powerful this combination can be. Plus, I've got some eye-opening statistics to share about the limitations of organic reach. It's something every business owner should be aware of.

    And before we wrap up, I've got an exciting announcement! I'll be hosting a webinar soon where I'll lay out a detailed growth roadmap for 2025. You won't want to miss it!

    Listen to the episode to learn:
    • The importance of lead generation for business growth, particularly for online service providers.

    • The necessity of maintaining a balanced approach between paid advertising and organic marketing.

    • Challenges and limitations associated with relying solely on organic marketing efforts.

    • A success story that illustrates the benefits of integrating paid ads with organic strategies.

    • Statistics that highlight the decline in organic reach on social media platforms.

    • & so much more!

    Check out the Show Notes

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show More Show Less
    23 mins
  • 102. From Good to Great: Is it Time to Hire a Fractional CMO?
    Nov 12 2024

    Every growing business needs strategic oversight. Without it, you're setting yourself up for missed opportunities and stagnant growth!

    In this episode of Roadmap to $1 Million, we'll delve into the transformative impact a fractional Chief Marketing Officer (CMO) can have on your expanding business. We'll examine three crucial indicators that suggest it might be time to consider this strategic move: if your marketing team lacks strategic leadership, if you're targeting substantial growth, and if your current marketing efforts are falling short of expectations.

    I'll provide insights into how a fractional CMO can offer strategic oversight to align your marketing initiatives with your overarching business objectives, refine your marketing strategies for maximum effectiveness, and empower your team to achieve greater success. By leveraging their expertise, you can ensure that your marketing efforts are not only efficient but also aligned with your growth ambitions.

    If you're ready to take your marketing to the next level, I'd love to connect and explore how I can support your journey. Feel free to reach out for a consultation, and let's discuss how we can work together to elevate your marketing strategy!

    Listen to the episode to learn:
    • The importance of hiring a fractional Chief Marketing Officer (CMO) for growing businesses.

    • Signs indicating the need for a fractional CMO, including lack of strategic leadership.

    • Common challenges faced by businesses with ambitious growth goals.

    • Why marketing efforts need to be optimized for scalability.

    • The role of strategic oversight in aligning marketing initiatives with business objectives.

    • The benefits of hiring a fractional CMO, such as cost-effectiveness and immediate insights.

    • & so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show More Show Less
    29 mins
  • 101. Joy as a Business Strategy: How to Infuse Authentic Joy into Your Entrepreneurial Journey with Melissa Trumble
    Nov 5 2024

    Ready to unlock the power of joy in your business journey? Joy isn’t just a nice-to-have; it's essential for genuine success in business. Embracing joy can be a game-changer that impacts not just our happiness, but our entire entrepreneurial journey.

    On this episode of Roadmap to $1 Million, I sit down with Melissa Trumble to dive into the powerful difference between joy and happiness—and why joy is essential for sustainable success. Melissa opens up about her journey, sharing insights on how our mindset, shaped from early experiences, plays a crucial role in cultivating lasting joy in business.

    Tune in to the episode now to uncover strategies for building joy into your entrepreneurial journey! Don’t forget to subscribe to Roadmap to $1 Million for more insights on achieving a balanced and prosperous business life.

    Listen to the Episode to Learn:

    • Why joy, unlike fleeting happiness, is a lasting and essential part of entrepreneurial fulfillment.

    • How childhood experiences impact our mindset and how reprogramming it can unlock a more joyful outlook.

    • Actionable strategies like mindfulness, curiosity, and self-care to help you prioritize joy in your life and work.

    • The critical link between personal wellness and business growth.

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show More Show Less
    40 mins