Wim Van Lerberghe is the Founder of Advintro, which provides outsourced fractional sales services for fintechs, helping them scale and grow their businesses. Before founding Advintro in 2019, he spent two decades in enterprise sales with prominent firms such as Penson and Pershing. Originally from Belgium, Wim's diverse career includes graduating from law school and working as a tour guide in the USA before venturing into day trading. In his current role, he emphasizes building trust and genuine relationships, focusing on curating innovative fintech solutions for large organizations.

Entering the competitive landscape of the financial technology market can be a daunting challenge for fintech companies. As they strive to establish a foothold, these firms often encounter significant obstacles, including the complexities of building a robust network, earning customer trust, and successfully introducing innovative products to potential buyers. So, how can these companies navigate these obstacles while ensuring a seamless customer experience?

Wim Van Lerberghe, an enterprise sales expert in fintech, delves into the innovative world of fractional sales, addressing these questions and outlining how his company transforms the fintech sales scene. Leveraging trust, expertise, and a unique vetting process, he explains how they connect innovative tech solutions with enterprises that benefit from them, creating win-win scenarios. Wim highlights the role of genuine relationships in business growth and how AI is reshaping the sales landscape without replacing the human element.

In this episode of The Customer Wins, Richard Walker interviews Wim Van Lerberghe, Founder of Advintro, about how fintech companies can effectively scale and enter new markets. Wim discusses how Advintro helps fintech companies expand successfully through tailored sales strategies, the symbiotic relationship between fintech innovators and their institutional clients, the crucial role of trust in the sales process, and what makes a sales relationship work or falter.